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Martin Stout - AAR Expert

Martin Stout Diversifying Business

Diversify or Die

RCS Influencer Marty Stout says that understanding why your business needs to diversify is the first step for success. This month, I am going to write about ‘Why’ not ‘What’ I am doing to diversify my business. All of us have a different approach to these types of issues and ...


Martin Stout Maintenance Programs

Service and Maintenance is Our Business

RCS Influencer Marty Stout says that he shifted his business model to all service and maintenance after recognizing an unmet need in the market. At Go Roof Tune Up, Inc. we made a strategic business decision 10 years ago to get away from new construction and not try to do reroofing, ...


Martin Stout Brand Ambassadors

Teach Team Members to Love Every Customer

RCS Influencer Marty Stout says that every employee should be trained to be a brand ambassador. I guess because I am old school, I did not know what a Brand Ambassador was when I saw what this month’s Influencer topic was. So I looked it up. One definition I found online ...


Martin Stout Cost of Doing Business

Understanding Cost of Business Means Asking Questions

RCS Influencer Marty Stout says that when approaching the topic of identifying what your biggest cost of doing business is, you must take a multifaceted approach. When I was asked what the biggest cost of business over the last twelve months is, I had to really stop and think because it ...


Martin Stout Roofing Industry Advice

Nothing is More Important to Your Business than Job Costing

RCS Influencer Marty Stout says the best piece of advice for a new contractor is to learn to love job costing more than anything else you do. You must track all of your costs and charge your active jobs for the costs they incur. If you send a crew to a ...


Martin Stout Technology Stack

Technology is the Newest Roofing Tool

RCS Influencer Marty Stout says that technology is what makes his business model possible. It is amazing what technology has done for our lives and for our industry. I am old enough to remember doing all of our payroll in a three-ring binder with a pager for each guy. I also ...


Martin Stout- 2019 Business Goals

2019 Will be About Better Service, Better Relationships and Building a Better Place to Work

RCS Influencer Marty Stout says that in 2019 his company is going to do everything they can to continue improving. We know we can provide better service to our customers, be a better place for our employees to work and a better company for our vendors to do business with. Better Service: ...


rcs-influencers-associations-Stout

4 Reasons You Should Join a Trade Association

RCS Influencer Marty Stout says trade associations are a very powerful tool for advocacy, marketing, negotiation and support. Your business can benefit from membership in an industry trade association in many ways. Here are four key areas: 1 – Advocacy. Associations provide a group voice to help those in power to understand ...


Martin Stout

Who is Martin Stout?

Martin Stout is the leader behind Go Roof Tune Up, a company that teams up with roofing contractors and provides business support for their contractors. by Go Roof Tune Up What do you look for when you decide to work with someone? Choosing a company to work for is a big decision. ...


rcs-influencers-technology-stout

Make Sure the Technology You are Using Will Make You a More Efficient Operation

RCS Influencer Marty Stout says that any company that is not embracing technology and driving to stay "on the cutting edge" will not be able to continue to be competitive and remain relevant. In 1984 when we got our first two car phones we thought we were "on the cutting edge" ...


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