Lauren White, Editor
1,000 Words or Impressions?
By Lauren White, RCS Assistant Editor. Photo galleries and social media are crucial for roofing companies that want to stay relevant in this digital age. We’ve all heard the saying, “A picture is worth a thousand words.” And while a picture can capture a lot, why is it important to include ...
Tips and Tricks for Successful Recruiting
By Lauren White, RCS Assistant Editor. Simplifying ads, reaching out to local trade schools and providing a signing bonus are all tactics used by a Portland, Oregon roofing company to recruit and retain talent. The roofing industry continues to face a labor shortage. According to a study done by Arizona State ...
S2:E1 Coffee Conversations - What to Expect at IRE 2021
By Lauren White, RCS Assistant Editor. Learn more about safety protocols, the date change and events to look forward to for IRE 2021. RoofersCoffeeShop® (RCS) kicked off our second season of Coffee Conversations with Ray Giovine, group director for the International Roofing Expo (IRE). Ray spoke with Heidi J. Ellsworth, RCS ...
“And Give Back”
By Lauren White, Assistant Editor. Six years and $5 million later, SRS Raise the Roof Foundation is impacting lives across the nation. In a recent Roofing Road Trips with Heidi podcast, Dan Tinker, CEO of SRS Distribution, joined Heidi J. Ellsworth, RoofersCoffeeShop® (RCS) partner, to talk about SRS Raise the Roof ...
Education That Will Help Grow Your Business
By Lauren White, RCS Assistant Editor. Learn best practices and industry hot topics from Leap’s webinar series. Technology and marketing are constantly evolving, and it’s important to stay current with the changes or risk getting left behind. One way in which the digital marketing landscape has changed recently is with the ...
Hear From the Only KEE Manufacturer With VSH Accreditation
By Lauren White, RCS Reporter. Our next RLW, on October 28, to feature FiberTite sharing expertise on Very Severe Hail. With all of the options available for people to consume information, RoofersCoffeeShop® (RCS) was curious how roofing professionals prefer to learn. What we discovered is that contractors want to be ...
Why be a Slow Adopter When You Can be a Technology Leader?
By Lauren White, RCS Assistant Editor. This RLW is packed with valuable information about technology that can help transform the roofing industry. In order for contractors to consume information and learn from other industry professionals how they want and when they want, RoofersCoffeeShop® (RCS) developed RLW, which stands for Read, Listen, Watch. ...
No Scrubbing Required With These Sanitation Cubes
By Lauren White, RCS Assistant Editor. We walk through x-ray machines, sensors at grocery stores and now sanitation cubes? As vaccines for the coronavirus continue to be developed and put into clinical trials, companies are doing their part to find solutions to keep people safe and help stop the spread of COVID-19 ...
Waco Organization Replacing 12-18 Roofs for Free
By Lauren White, RCS Assistant Editor. Low-income and disadvantaged families receive free roof replacements from this generous organization. Roofs in Waco, Texas have been hit hard by severe rain, hail and high heat. For this charitable organization, it doesn’t matter what damage was done to the roof or if their clients ...
5 Advantages of Metal Roofing
By Lauren White, RCS Reporter. Durable, eco-friendly and customizable, metal roofing is the clear choice for contractors and homeowners. The United States continues to experience severe climate conditions every year. From wildfires and tropical storms, to hail and polar vortex winter weather, different states and regions have all been affected ...
