Jesse Sanchez, Writer
Human touch, modern edge: The evolution of door-to-door sales
By Jesse Sanchez. Door-to-door sales are making a comeback — blending human connection with digital tools to cut through the noise and close the gap between pitch and purchase. In an age dominated by digital ads, pop-ups and algorithm-driven feeds, one of the oldest sales techniques is quietly proving it still has ...
Roofing the way to community
By Jesse Sanchez. How a team effort gave a Lake Oswego woman a new roof. When a desperate phone call reached Stephanie Baird, the general manager of Bliss Roofing, she knew something had to be done. The call came from a woman seeking help for her friend, Lorna, a retiree living on ...
Strategies for sales enablement that actually work
By Jesse Sanchez. An aligned sales enablement strategy can turn underperforming teams into revenue drivers — but only if you do it right. A sales enablement strategy isn’t just a business buzzword — it’s become a must-have for companies trying to stay competitive in crowded markets. Ingage's idea is simple: Equip sales ...
Weatherproof by design
By Jesse Sanchez. A decades-tested approach to roofing protection and energy savings that’s anything but standard. For over 50 years, Topps Products has specialized in roof coatings and repair systems that don’t just survive the elements — they fight back. From hurricane-force winds to relentless UV exposure, Topps’ solutions are engineered to ...
Self-adhered roofing solutions continue to rise in popularity
By Jesse Sanchez. Safe, efficient and easy to install — self-adhered systems are catching contractor attention. BITEC President Joel Shealey didn’t hesitate when asked about the growing interest in self-adhered roofing systems during an episode of Roofing Road Trips®, sharing, “The self-adhered products obviously have been around for, geez, probably at least ...
The origin of a better pipe flashing
By Jesse Sanchez. A roofer’s frustration sparked a solution that’s reshaping pipe penetration practices on shingle roofs. In this episode of Roofing Road Trips®, host Karen Edwards begins by highlighting a common theme in the industry: many innovations are born from the frustrations contractors face on the job. She invites Dennis Vowles, ...
A people-first blueprint for roofing success
By Jesse Sanchez. This roofing company is proving that respect, leadership and culture can outbuild the industry's toughest challenges. In the world of commercial roofing, Steve Little isn’t just building strong roofs — he’s helping shape a stronger workforce. The founding partner and “head coach” of KPost Roofing & Waterproofing joined the ...
Rewiring roofing: Why integration is the missing link
By Jesse Sanchez. Modern roofing businesses are embracing tech — but without integration, it might be holding them back. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Alan Davis, director of product at Ingage, to unpack a topic that’s often misunderstood in the trades: software integration. With ...
Culture over quotas: Building success by putting people first
By Jesse Sanchez. Quality and human connection aren't slogans — they’re the foundation of everything. In a fast-moving manufacturing world where speed and scale can overshadow values, Topps Products is charting a different path — one grounded in people, integrity and staying small by design. James Thomas, a former Navy officer turned owner ...
Smart installs start here: Best practices for contractors
By Jesse Sanchez. A few strategic moves can make or break solar ventilation installations — here’s what the pros know. Contractors across the country are turning to Attic Breeze not just for its solar-powered ventilation products but also for the company’s deep bench of professional support and practical installation guidance. A closer ...
