Jesse Sanchez, Writer
Why service matters: The overlooked engine driving roofing business success
By Jesse Sanchez. Service isn’t just a division, it’s a strategic lever that drives long-term growth, ensures stability in shifting markets and builds a durable competitive edge through lasting customer relationships. In the high-stakes, fast-moving world of commercial roofing, production often gets the spotlight. But behind the scenes, another engine is quietly ...
Innovations in coatings: Highlights from World of Concrete 2025
By Jesse Sanchez. Explore the latest advancements in coatings technology that enhance efficiency, durability and safety in construction. The World of Concrete 2025 had industry leaders unveiling cutting-edge solutions that promised to transform the coatings and waterproofing sector. Among the standout exhibitors was Gaco, a company at the forefront of ...
Cut labor time, not corners
By Jesse Sanchez. Leister’s Vacuum Plate 100-LP makes leak detection faster and easier for contractors. For contractors looking to reduce labor hours without sacrificing quality, Leister’s Vacuum Plate 100-LP might be one of the smartest investments they can make. Unveiled at the Midwest Roofing Contractors Association (MRCA) show, the compact, battery-powered tool quickly ...
How textured finishes are changing the game in metal design
By Jesse Sanchez. Standardized palettes and real-wood aesthetics are making metal coatings more appealing than ever. As the demand for more sophisticated, weather-resistant building materials grows, AkzoNobel is stepping up with textured coatings that not only deliver on performance but bring design flexibility and ease of planning into the spotlight. In this ...
Dugouts to deal sheets: How a former pro ballplayer found a home in roofing
By Jesse Sanchez. From pro baseball to roofing boardrooms, Ryan Groth turned competitive grit into a game-changing sales career and found his purpose. In this episode of People Make Roofing, cohosts Luke McCormack from Roofing Talent America and Heidi J. Ellsworth sat down with Ryan Groth, founder of Sales Transformation Group (STG), ...
Maintenance, chemistry and the “forever roof” myth
By Jesse Sanchez. Restoration pros break down why metal roofs fail — and how to save them without a tear-off. In this MetalTalk™, host Karen Edwards is joined by Tim Overstreet of Gaco and Tom Portaro of NTEC Systems for an eye-opening conversation that strips away the illusion of the “forever roof.” ...
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
Experts introduce an industry revolutionizing innovation
By Jesse Sanchez. This new panelized slate roofing solution offers contractors an easier, eco-friendly option without sacrificing timeless appeal. The roofing industry is evolving and READYSLATE® is leading the charge with a product that blends tradition and innovation. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Morgan ...
How spray foam's leading alliance is raising the bar
By Jesse Sanchez. A record-breaking year and renewed focus fuel momentum for the Spray Polyurethane Foam Alliance. When Frank Mortl III took the helm of the Spray Polyurethane Foam Alliance (SPFA) a year ago, he stepped into a leadership role with big ambitions and as of this year's SprayFoam Annual Conference, those ...
Rethinking retrofits: What works and what fails
By Jesse Sanchez. Explore the reasons why some retrofitting systems are failing and how one company says it's getting it right. While retrofitting aging metal roofs is standard practice, many widely used methods fall short of structural standards, exposing buildings to serious risks during extreme weather. Roof Hugger, ...
