Jesse Sanchez, Writer
How one invention could transform rooftop access
By Jesse Sanchez. This innovative solution offers roofers a smarter, safer way onto residential roofs — and it’s turning heads across the industry. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Heath Hicks, co-founder of The Catch-All and owner of Afco Roofing, to talk about ...
The people-driven path to roofing excellence
By Jesse Sanchez. Industry expert shares how building a strong culture became their key to business success. In this episode of People Make Roofing, Chris Coryell makes one thing crystal clear: roofing isn’t just about shingles and sheets; it’s about people. “I have to mention, our company is what it ...
Stick, seal, sustain
By Jesse Sanchez. From cold climates to hurricane zones, this self-adhering roofing system is meeting new challenges with old-school reliability and some smart tweaks. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth connects with Abby Feinstein of CertainTeed to celebrate 21 years of Flintlastic SA, a milestone ...
Tech-driven growth takes center stage at CRA 2025
By Jesse Sanchez. Sales leaders say roofing pros are hungry for digital tools, and the demand is only growing. At the 2025 Colorado Roofers Association (CRA) Trade Show, one of the most compelling conversations wasn’t about shingles or nails, it was about software. Leap, a technology platform designed for contractors, ...
Solar ventilation gains ground in moisture-conscious building market
By Jesse Sanchez. A growing focus on attic moisture control has driven commercial and residential interest towards solar-powered fans. As energy costs rise and climate conditions become more demanding, moisture control has taken center stage in both residential and commercial construction. Attic Breeze, a leading manufacturer of solar-powered attic ...
Roofing’s new secret weapon
By Jesse Sanchez. A next-gen air barrier is turning heads at roofing expos and changing how contractors think about moisture. A quiet shift is happening in the roofing industry and if you weren’t at the 2025 International Roofing Expo (IRE) or International Institute of Building Enclosure Consultants (IIBEC), you may ...
Red Dog’s Roofing is the July R-Club roofer of the month!
By Jesse Sanchez. Honoring family roots, scaling smart and bringing hands-on leadership to a growing roofing empire. When Patrick Cochran founded Red Dog’s Roofing in 2012, the name wasn’t just catchy, it was personal. “The name is very symbolic,” Patrick said in this Roofer of the Month podcast. “I named ...
Red Dog’s Roofing is the July R-Club roofer of the month!
By Jesse Sanchez. Honoring family roots, scaling smart and bringing hands-on leadership to a growing roofing empire. When Patrick Cochran founded Red Dog’s Roofing in 2012, the name wasn’t just catchy, it was personal. “The name is very symbolic,” Patrick said in this Roofer of the Month podcast. “I named ...
How the latest roofing tech is redefining service models
By Jesse Sanchez. A closer look at the new ways to think about roof inspections and the unexpected value they generate. What if every call from a building owner about a leak could lead to a full roof replacement? That’s not a sales gimmick; it’s a practical outcome of what ...
Building smarter, faster
By Jesse Sanchez. From blueprint to business growth, pre-engineered buildings are helping contractors do more with less. In this episode of MetalCast™, host Karen Edwards digs into the nuts and bolts of pre-engineered metal buildings (PEMBs) with Jennifer Davis, president of Central States and Ahmed Abdelaal, vice president of engineering ...
