Jesse Sanchez, Writer
Jobsite marketing that works while you install
By Jesse Sanchez. Learn how contractors are using jobsite protection systems to strengthen visibility, generate referrals and reinforce a professional brand presence. For roofing contractors, the jobsite does more than house the work; it shapes how a company is perceived in real time. In a competitive market, that first impression ...
How integrated systems streamline roofing operations
By Jesse Sanchez. Learn how connected roofing platforms reduce errors, improve communication and save time across every stage of a project. For many roofing contractors, inefficiency is not driven by the work itself, but rather by how that work is managed. When critical information is spread across multiple digital platforms, ...
Roof safety harness use plays a vital role in effective fall protection
By Jesse Sanchez. A closer look at how proper harness systems, setups and training courses reduce risk for roofing professionals. Roofing continues to demand a high level of precision and awareness, with fall protection playing a central role in maintaining safe and controlled jobsites, a priority reinforced by companies like ...
Policy shifts reshape roofing industry outlook
By Jesse Sanchez. Contractors face changes in insurance, trade policy and labor regulations that could impact costs and operations. Federal policy changes are increasingly shaping the operating environment for roofing contractors, influencing how projects are priced, staffed and executed. According to the Tile Roofing Industry Alliance (TRIA), recent developments across ...
Understanding the 10-year rule
By Jesse Sanchez. How insurance policies are changing coverage for older roofs and what homeowners and contractors should understand about the 10-year rule. Roof warranties are often marketed as coverage for decades to come, yet many homeowners are discovering that insurance coverage does not necessarily follow the same timeline. Roofing ...
Education and innovation drive momentum at NESPA show
By Jesse Sanchez. Industry leaders highlight how hands-on learning and engagement continue to shape the pool and spa sector. Education and engagement continue to anchor progress in the pool and spa industry, a dynamic clearly on display at the Northeast Spa and Pool Association (NESPA) show. Despite severe weather disrupting ...
Turning service calls into business growth
By Jesse Sanchez. Learn how contractors can strengthen their service departments by identifying opportunities during routine maintenance visits. For many roofing contractors, service and maintenance work is often viewed as a routine part of operations. Yet when managed strategically, service departments can become powerful drivers of long-term customer relationships and ...
Going paperless accelerates smarter roofing field operations
By Jesse Sanchez. How cloud software helps contractors modernize workflows, improve accuracy and deliver faster service without disruption. Dataforma is guiding contractors toward paperless operations as cloud-based field service software becomes a competitive necessity. Moving away from paper reports and adopting digital platforms for data collection have shown positive results ...
Software platform streamlines how contractors secure commercial work
By Jesse Sanchez. Contractors are using an all-in-one platform to streamline prospecting, connect with decision-makers and grow their commercial business. At the International Roofing Expo (IRE) 2026 in Las Vegas, contractors are increasingly focused on a familiar challenge with higher stakes: how to consistently generate and close on commercial opportunities. ...
Building envelope trends shape conversations at IIBEC
By Jesse Sanchez. How consultants are navigating evolving fire codes, wind requirements and commissioning practices to strengthen building performance. As building codes evolve and environmental risks intensify, roofing consultants are sharpening their focus on how entire building systems perform, not just individual components. That shift was evident at the International ...
