Jesse Sanchez, Writer
Pay for superior performance
By Jesse Sanchez. Avoid the friction of integrating new technology by working with Instant Roofer. New technology platforms and innovations are vital for keeping up in a competitive industry like roofing. But, for many contractors, integrating a new platform or technology can be a bit intimidating. From learning curves to ...
Contractors, coatings and connections
By Jesse Sanchez. New initiatives, honest conversations and award recognition bring fresh energy to the fluid-applied roofing industry. After getting an event recap in this episode of CoatingsCast, it’s clear the Roof Coatings Manufacturers Association (RCMA) is not just maintaining industry standards, but actively pushing them forward as well. Recorded ...
Delivering durable, no-nonsense roof protection
By Jesse Sanchez. Designed for performance, built for the long haul, MuleHide backs its systems with serious engineering and contractor credibility. When it comes to roofing, shortcuts are costly. That’s why MuleHide products have earned a reputation for systems that get the job done right, with no guesswork, no ...
Durable Slate earns double finalist honors at prestigious IFD Awards
By Jesse Sanchez. U.S. company stands out among global elite with two heritage projects up for international recognition. The Durable Slate Company, a leader in historic roofing restoration, has secured finalist status in two distinct categories for the 2025 International Federation for the Roofing Trade (IFD) Awards, an achievement that ...
Turning Data Chaos Into More Valuable Employees
By Jesse Sanchez. Tyelus aims to untangle contractors’ biggest data and system headaches – starting with a “Christmas List”. In this episode of Roofing Road Trips®, Karen Edwards sat down with Lynsey Hull of Tyelus to unpack one of the roofing industry’s most persistent problems: data chaos. Lynsey described the ...
Social media is shaping the future of roofing recruitment
By Jesse Sanchez. Online branding and short-form video are opening doors for Gen Z in unexpected ways. As roofing companies struggle to fill labor shortages and bring in the next generation of workers, many are finding their most powerful recruiting tool isn’t a job board or a trade fair, it’s ...
Where technology meets culture
By Jesse Sanchez. A new era of cultural connection is reshaping how the roofing industry communicates. As labor shortages persist across the U.S. roofing industry, a growing number of contractors are turning to technology not just for efficiency, but for cultural connection. Labor Central, a platform designed to match roofing ...
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Experts unpack why proper attic ventilation is more than a comfort issue, it's a financial no-brainer. In an age where homeowners are looking to cut utility costs and extend the life of their roofs, one topic often flies under the radar: attic ventilation. But as John Theede, ...
Why leadership and communication matter now more than ever
By Jesse Sanchez. A fresh approach to success is taking root in the roofing industry, one focused on people, not just profits. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, for a candid and ...
Extending a lifeline: How a Kansas trauma center got a new roof
By Jesse Sanchez. A high-stakes hospital re-roof tested more than roofers’ technical skills, it demanded precision and communication. When a hailstorm ripped through Great Bend, Kansas, in July 2023, it left more than dents in cars and gutters, it compromised the roof of the University of Kansas Health System’s local ...
