Jesse Sanchez, Writer
AI moves from buzzword to business tool
By Jesse Sanchez. Labor Central leaders say artificial intelligence is already reshaping how roofing companies manage labor, operations and customer response without replacing skilled trades. Labor Central is stepping into the artificial intelligence conversation with a clear message for roofing contractors: AI is no longer theoretical, and it is already ...
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
A guide to stronger thermoplastic welds
By Jesse Sanchez. This new technical guide gives roofing pros a clearer path to stronger seams and longer roof lifespans by breaking down the science behind welding thermoplastic membranes in the field. Leister is spotlighting a critical part of roofing work with a new technical guide that explains how precise ...
Before you TPO your metal roof, know the code and cost realities
By Jesse Sanchez. A TPO retrofit might look simple on paper, but contractors warn that code, load and long-term performance details can shift the real value of the project. Before building owners commit to a TPO installation over an existing metal roof, Roof Hugger says the first step is confirming ...
Unlocking longevity through smarter roof care
By Jesse Sanchez. Regular maintenance keeps facilities operating smoothly while protecting long-term investments. Benchmark works with facility leaders who want to extend the life of their assets, and roof health sits at the center of that strategy. Roof maintenance may sound routine, but experts say the impact is anything but ...
Top influencer insights from our 2025 MetalCoffeeShop® leaders
By Jesse Sanchez. MCS 2025 influencers outline the ideas shaping leadership, culture and long-term growth across the metal roofing industry. Our 2025 influencers delivered a wide range of insight into the forces shaping metal roofing today, from workforce development and safety to ethics, technology and market growth. Each year, here ...
How productivity technology is reshaping commercial contracting
By Jesse Sanchez. As contractors expand across states and service lines, Dataforma gives teams a scalable system that unifies documents, reporting, project data and field communication in real time. Commercial contractors are navigating larger footprints and more complex workflows than ever and Dataforma is positioning itself as a central system ...
Inspection to action: Turning data into revenue
By Jesse Sanchez. This CoatingsTalk webinar broke down how contractors used inspections and data to drive consistent revenue and build stronger customer relationships. In this CoatingsTalk RLW, held on December 3, 2025, at 12 p.m. PT, Megan Ellsworth met with Zach Carpenter of Jobba to discuss how technology, ...
Commercial roofers press for unified software as tech stacks grow unwieldy
By Jesse Sanchez. Commercial roofing contractors are pushing hard for technology that actually fits how they sell, service and manage roofs instead of juggling a dozen disconnected tools. Terial is positioning itself as a one-stop technology partner for commercial roofing contractors who are tired of managing sprawling software stacks that ...
How modern ventilation is changing the way roofs perform
By Jesse Sanchez. A smart ventilation strategy can reshape roof performance and give homeowners a surprising financial edge when heat and humidity push materials to the limit. Homeowners looking to cut energy costs and extend roof life are starting to revisit an often overlooked component of system performance: ventilation. Attic ...
