Jesse Sanchez, Writer
Inside the chemistry driving today’s roof coating decisions
By Jesse Sanchez. As contractors weigh the benefits of acrylic and silicone coatings, CertainTeed guides decisions through chemistry, performance and long-term roof behavior. Choosing between acrylic and silicone coatings is no longer a simple price comparison. For CertainTeed, the conversation starts with what each product’s chemistry will do over time, ...
Ingage Summit targets adoption gaps heading into 2026
By Jesse Sanchez. Virtual event focuses on helping roofing leaders turn plans into behaviors teams actually use. Ingage will host its Winter Summit on Jan. 29, 2026, offering roofing and home improvement leaders practical guidance for turning strategic plans into day-to-day actions their teams can adopt for efficient operations. The ...
Looking ahead to deeper industry engagement
By Jesse Sanchez. Reflecting on a year shaped by advocacy, education and connection while inviting members to help carry that progress forward in 2026. As 2025 came to a close, the Roofing Contractors Association of Washington (RCAW) paused to reflect on a year defined less by milestones and more by ...
World of Concrete prioritizes education for 2026 attendees
By Jesse Sanchez. Extensive training, certification and contractor-focused sessions shape the show’s evolving role as an industry classroom. As World of Concrete prepares for its 2026 return to Las Vegas, education remains a defining pillar of the event. In this episode of CoatingsCast™, host Megan Ellsworth spoke with Kevin Archibald, ...
Single-ply retrofits and smarter metal roof design
By Jesse Sanchez. Industry engineers say single-ply systems perform best when contractors understand water flow and structural loading impacts. The growing use of single-ply membranes to re-cover existing metal roofs has become common across the industry and companies such as Roof Hugger, alongside Force Engineering and Testing Inc., have spent ...
A new tech tool steals the show
By Jesse Sanchez. On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out ...
Roofers rethink repairs
By Jesse Sanchez. A shifting mindset is helping contractors weather economic uncertainty. For decades, commercial roofing service departments were considered to be the equivalent of emergency response teams. John Kenney, CEO of Cotney Consulting Group, shared how the importance of repair services has shifted in recent years. He explained these ...
Building a smarter tech stack for sustainability
By Jesse Sanchez. How roofing and metal contractors are rethinking software strategies to improve visibility, integration and long-term performance across their businesses. During this MetalTalk™, the discussion centered on how contractors can use a well-structured tech stack to support growth, improve operations and strengthen customer relationships. The conversation featured Estimating ...
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
Securing rooftops as the industry’s safety mandate evolves
By Jesse Sanchez. Explore how Anchor Products is reframing rooftop attachments as a life safety and code compliance priority across the roofing industry. Safety remains one of the roofing industry’s most persistent responsibilities and one that continues to grow more complex as rooftops evolve. During this episode of Roofing Road ...
