Jesse Sanchez, Writer
Turning data into faster decisions and stronger margins
By Jesse Sanchez. Outlining how contractors can improve speed to lead, strengthen visibility and protect profitability by centralizing data. Zacch Carpenter of Jobba was recently featured on this CoatingsTalk™ webinar as host Megan Ellsworth sat down with him to discuss the ways roofing businesses can turn everyday technology into measurable ...
Bringing sunshine indoors: The case for skylight retrofits
By Jesse Sanchez. Better technology, stronger materials and a focus on occupant wellness are driving a skylight retrofit renaissance. In the world of commercial roofing, skylights have long been a source of both promise and challenge, offering great results when done right. Known in decades past for their tendency to ...
AI removes guesswork from roofing customer outreach
By Jesse Sanchez. Machine learning, demographic data and high-resolution imagery help contractors target homeowners with real roofing needs. Marketing conversations in roofing are increasingly shaped by data and artificial intelligence and Reworked.ai is positioning itself at the center of that shift. During this episode of Roofing Road Trips®, Karen Edwards ...
How service is reshaping commercial roofing
By Jesse Sanchez. Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities. Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode ...
Ingage Winter Summit targets adoption for 2026
By Jesse Sanchez. A free virtual program offers contractors practical takeaways on project execution, culture and customer journey alignment. In this episode of Roofing Road Trips®, Ingage marketing leader Pam Torrey joined host Heidi J. Ellsworth to discuss the Winter Summit 2026 and explain why project adoption remains a defining ...
Spotlighting new revenue paths for independent pool retailers
By Jesse Sanchez. Highlighting robotics, installation and service as revenue-driving opportunities for independent pool retailers. At the Pool Spa Patio and Decking Show at the Las Vegas Convention Center, MAMMOTION used its booth and media presence to speak directly to independent pool retailers about long-term opportunities in a changing market. ...
PSU conference drives contractor collaboration
By Jesse Sanchez. The annual gathering from Dataforma connects contractors nationwide for the opportunity to influence product direction through hands-on collaboration and feedback. In this episode of Roofing Road Trips®, Dataforma brought contractors together during its PSU conference for the opportunity to shape product development through direct collaboration. The gathering ...
The essential role of flashing in roof protection
By Jesse Sanchez. Understanding flashing's function and why it's crucial for longevity. When building or renovating a home, the materials you choose to protect it from the elements are of utmost importance. One often overlooked yet crucial component is flashing, like those from Gibraltar Building Accessories (GBA). This key building ...
Showcasing standout synthetic roofing work
By Jesse Sanchez. Celebrating contractors whose projects pair high-end design with complex detailing and performance-driven roofing systems. Brava Roof Tile is putting its network of Preferred Contractors in the spotlight with the 2025 BRAVA Excellence Awards, a program highlighting intricate, design-forward installations across residential estates, mountain retreats and coastal properties. ...
Sales, AI and mobile innovation
By Jesse Sanchez. Dataforma’s PSU 2025 showcases new sales tools, AI features and mobile upgrades while guiding the 2026 roadmap. Dataforma is turning PSU 2025 into a launchpad for its next generation of tools, with a packed agenda that puts new sales, AI and mobile capabilities in front of contractors ...
