Jenny Yu, Writer & Reporter
Debunking metal myths
By Jenny Yu. Discover the facts behind some of the most common misconceptions about metal roofs. Metal roofing is growing to be one of the most popular roofing material choices, and for good reason. Metal is versatile, durable and cost-effective, requiring less maintenance than most traditional materials and ...
Palpable excitement and aggressive growth
By Jenny Yu. At IRE, FlashCo showcased products designed to save contractors time and discussed the company’s positive trajectory for 2026. On the International Roofing Expo trade show floor, Dani Sheehan stopped by the busy FlashCo booth to chat with Colin Albue, the Midwest Regional Sales Manager, about the ...
The value of investing in long-term customer relationships
By Jenny Yu. Relationship marketing helps contractors unlock more value from every customer by driving referrals, 5-star reviews and repeat jobs in a competitive market. For many home improvement contractors, marketing efforts stop once the job is complete. Felipe Ros, president and co-owner of gFour Marketing, believes ...
Texas A&M Extension program brings irrigation education to industry professionals
By Jenny Yu. The program helps contractors understand irrigation technology through science-based education and independent product evaluation. At the Irrigation Association’s 2025 Irrigation Show & Education Week, Karol Weyman of The Coffee Shops™ spoke with Charles Swanson, extension specialist with Texas A&M AgriLife Extension, to discuss how the university’s ...
Going above and beyond with new metal equipment
By Jenny Yu. MetalForming is expanding its equipment portfolio with new roll forming and architectural fabrication solutions designed to meet growing demand. As metal construction continues to grow across the industry, manufacturers and contractors are looking for equipment that can meet their expanding operational visions. MetalForming is responding to that ...
Opening new doors, 65 years later
By Jenny Yu. MFM Building Products starts its anniversary year strong at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards caught up with David Delcoma, operations manager of MFM Building Products Corp., about the company’s 65th anniversary. David, who just celebrated his own milestone of 15 years ...
Ladies, all aboard the NWIR cruise!
By Jenny Yu. The 2026 NWIR Florida Retreat sets sail for the Bahamas from April 10-13 for a nautical networking experience. It’s time to cast off your stress and soak up some sun at the 2026 NWIR Florida Retreat! National Women in Roofing (NWIR) of Central Florida is hosting ...
Boost your skills and your credentials
By Jenny Yu. All Weather Insulated Panels offers installers five-year certification and comprehensive training. All Weather Insulated Panels (AWIP) has introduced IMPpro™, a comprehensive authorized installer training program designed to elevate the skills and capabilities of professionals working with insulated metal panels. The program offers in-depth instruction that prepares ...
IRE attendees give back
By Jenny Yu. The 17th Annual Community Service Day Project gathered 30 volunteers to serve Las Vegas residents in need. Before exhibitors and attendees filled the International Roofing Expo trade show floor, 30 volunteers gathered for the event’s 17th Annual Community Service Day Project on Monday, January 19, ...
Bridging cultures and eras through metal roofing
By Jenny Yu. Schechtl’s commitment to craftsmanship, innovation and youth education highlights the evolving future of metal roofing. At the International Federation of the Roofing Trade (IFD)’s Young Roofers Competition in Austria, Heidi J. Ellsworth had the opportunity to speak with Maria Schechtl, CEO and owner of Schechtl, along ...
