Jenny Yu, Writer & Reporter
The beauty of roofing apprenticeships
By Jenny Yu. A self-proclaimed “roof fanatic” shares a global vision for educating the roofers of tomorrow. At the International Federation of the Roofing Trade (IFD) Young Roofers Competition, Heidi J. Ellsworth spoke with the event’s host, Hans-Peter Springinsfeld, owner of Springinsfeld in Tyrol, Austria, about his journey into ...
Raising the bar for insulated metal panels
Jenny Yu. All Weather Insulated Panels introduces InnovaCELL technology, designed to improve energy performance, fire safety and sustainability. All Weather Insulated Panels (AWIP) is advancing the performance of insulated metal panels with the introduction of InnovaCELL™, a next-generation foam technology engineered to improve thermal efficiency, fire safety and sustainability ...
Before you try that new marketing trend, do this first
By Jenny Yu. gFour Marketing’s Felipe Ros explains why roofing contractors should strengthen foundational marketing systems in a rapidly changing marketing landscape. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can drive revenue ...
Focusing on fire-resistance
By Jenny Yu. RICOWI’s Spring 2026 event will deliver critical insights into fire testing, industry standards and mitigation strategies. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jordan Loudon, executive director of RICOWI Inc. (Roofing Industry Committee on Weather Issues), and Al Janni, chairperson of ...
Impress homeowners with this AI visualization tool
By Jenny Yu. The new Renoworks feature enhances designs using AI, helping contractors win more jobs. The AI revolution is here, and Renoworks’ newest tool is giving homeowners and contactors a reason to jump in. Image Enhance takes basic renderings and transforms them to look like realistic photos. ...
Brakes and beyond: Products for efficiency and customization
By Jenny Yu. By prioritizing the end-user experience, Van Mark Products has developed metal bending tools and accessories that push contractors ahead of their competition. In this episode of the Roofing Road Trips® podcast, host Megan Ellsworth spoke with Gary Weinert, director of sales and marketing at Van Mark ...
From accidental roofer to industry disruptor
By Jenny Yu. Adam Sand built Roofing Business Partner to help high-growth contractors turn strong sales into sustainable enterprises. Adam Sand had no intention of working in the roofing industry. But, after stints as a bodyguard, car salesman, vacuum cleaner salesman and tanning salon owner, roofing was the career ...
Telling the story of trades
By Jenny Yu. As a guest on the Fabrication Nation podcast, Heidi J. Ellsworth discusses industry media, metal construction growth and the importance of supporting the skilled trades. Heidi J. Ellsworth, CEO of The Coffee Shops™, recently joined the hosts of Fabrication Nation for an engaging conversation about the ...
Top February articles: Innovation, community and business boosters
By Emma Peterson. A look at what the industry has been talking about over the last month. As we enter into the lovely weather of springtime, outdoor professionals around the Northern Hemisphere are starting to prep for the busy warm season. As you and your crew prepare supplies and freshen ...
Choosing a roof to withstand hailstorms
By Jenny Yu. Class 4 roofs offer superior protection against large hail and other severe weather threats. Choosing a roof that can withstand hailstorms is a growing priority for homeowners in many parts of the United States, and DECRA Metal Roofing’s article “What’s the Best Type of Roof for ...
