Heidi J. Ellsworth, President
The RCMA Spring Meeting is around the corner
By Heidi J. Ellsworth. With education sessions, networking events and more, this meeting is a must attend for contractors around the industry. The Roofing Coatings Manufacturers Association (RCMA) Spring Meeting is where roof coatings move from a product conversation to a business strategy. Held on Monday January 19, 2026 at the ...
Nominate a veteran for a new roof!
By Emma Peterson. QXO for Veterans is looking to replace the roof of 13 veterans or veteran organizations around North America at no cost. For seven years now, QXO has run an initiative to support veterans called QXO for Veterans (previously known as Beacon of Hope). In that time, ...
Building better roofers part 3: Why contractor programs drive growth and stability
By Heidi J. Ellsworth. Contractor programs power the future of the industry. Strong roofing companies know that success depends on people and process. The most reliable way to build a sustainable business is through consistent training and education that keeps teams skilled and motivated. Contractor programs have become the foundation ...
Building better roofers part 2: The business edge of certification
By Heidi J. Ellsworth. How contractor programs help you stand out in a crowded market. The roofing industry is more competitive than ever, with contractors vying for attention in crowded markets. For many, certification is becoming the deciding factor that separates strong businesses from the rest. A recognized contractor program is ...
Seconds count: Why Western States roofers should become a member for safety
By Heidi J. Ellsworth. Safety must be a constant priority. WSRCA provides all the resources you need to create a safer job site and a stronger team. Roofing is a profession built on skill, strength and precision. Yet the most powerful tool we have is one we often overlook. It is time. ...
Year-end savings with Section 179
By Heidi J. Ellsworth. Learn how roofing contractors and sheet metal shops can use Section 179 to invest in equipment before the end of the year. As we approach the end of 2025, many roofing contractors and sheet metal shops are reviewing budgets, planning for next year and looking for ...
Bridging the gap between generations: IIBEC webinar helps roofing and building professionals strengthen communication across ages
Join IIBEC for a dynamic webinar exploring practical strategies to strengthen collaboration between generations in the workplace. The workplace is changing fast, and the roofing and building enclosure industry is no exception. Today, project teams often include professionals from four different generations working side by side. Each group brings unique strengths, ...
Building better roofers part 1: How contractor programs elevate roofing standards
By Heidi J. Ellsworth. Part one of this three part seriese dives into how contractor programs are raising the roofing bar. Roofing is one of the most skill-dependent trades in construction. Every project is a reflection of workmanship and commitment to quality. To meet the growing expectations of customers and to ...
Strengthen your roofing expertise at the 2025 IIBEC Building Enclosure Symposium
By Heidi J. Ellsworth. Join colleagues and industry leaders this fall in St. Louis for two days dedicated to elevating roofing knowledge and building enclosure practices. The International Institute of Building Enclosure Consultants (IIBEC) invites roofing professionals to the 2025 Building Enclosure Symposium (BES) October 26–28 in St. Louis, Missouri. Hosted at ...
CertainTeed delivers training at the Business Building Workshop
By Heidi J. Ellsworth. Become a CertainTeed Master Contractor by attending this year's upcoming Business Building Workshop. In the roofing world, great workmanship is just part of the story — growing a thriving business demands strategy, leadership and a network of support. That’s where CertainTeed's Business Building Workshops come in. These signature, ...
