Emma Peterson, Senior Content Developer
6 pitfalls to avoid when selling or merging your company
By Emma Peterson. Learn how to put value in both the buyer and seller’s pockets during a merger or acquisition while still protecting your existing team. Long-term success looks different for every company and business. For some, the future looks like selling a successful business while others might want to stay at ...
Roofing materials that are chill in the cold
By Emma Peterson. Learn about the top three materials to use when reroofing in the off-season. Most people try to organize their reroofing projects around the summer months, when the weather is warmer and easier to work in. But not every reroof sticks to a neat timeline and some homeowners might need ...
Poly 600 stands up to every challenge
By Emma Peterson. Get a seamless finish and superior strength with this high-performance coating solution. Since the 1980s, APF Polymer Surfaces has been manufacturing high-performance coating systems that utilize advanced polymer chemistry. From epoxy to acrylic, their team creates a variety of products for contractors, architects and professionals to use around the ...
Long-term marketing strategies
By Emma Peterson. Five key ways to create a strong marketing foundation for your roofing company. In the marketing world, trends can be incredible tools (and fun ones at that) that help raise awareness of your brand, but they’re all ultimately temporary. ABC Supply’s Jacqui Brueggeman explained, “When you look at marketing, ...
The path to service success
By Emma Peterson. Learn about the 8 Figure Service Department and how it helps contractors improve their businesses. Most roofing companies will wind up performing service on customers’ roofs, even if they are more focused on roof installations and replacements. While it often doesn’t offer as big of a paycheck, ...
Heidi J. Ellsworth kicks off Roof Scout’s new podcast as their first guest!
By Emma Peterson. From bulletin boards to The Coffee Shops, Heidi talks the RCS story, industry evolution and more. Here at The Coffee Shops, one of our favorite things is sitting down for a conversation with our many friends in the industry. From our longstanding Roofing Road Trips® series to our newest ...
¡Eleva tu aprendizaje en IRE 2025!
Por Emma Peterson. Desde paneles tecnológicos hasta clínicas prácticas, descubre todas las oportunidades educativas en el próximo evento de IRE. International Roofing Expo (IRE) lleva la industria de la techumbre a otro nivel. ¡Desde increíbles espacios de networking y comunidades hasta un salón de exposiciones con más de 500 stands ...
Metal roofs that can withstand winter weather
By Emma Peterson. Learn how to help homeowners avoid issues with ice and snow this winter through proper design and installation. Metal roofing systems have been steadily growing in popularity over the years for their durability and longevity in a variety of climates and environments. For example, they are known to be ...
Networking, learning and growing: Get the most out of your IRE experience
By Emma Peterson. Insights from industry veterans and newcomers on building relationships and expanding your knowledge at IRE. The 2025 International Roofing Expo (IRE) is coming up soon (on February 19 through 21, 2025 in San Antonio, Texas) and at The Coffee Shops we couldn’t be more excited to see ...
The crown on top: Why a roof is such an important investment
By Emma Peterson. Learn about why roofing is such a crucial investment in your home and how composite offers the best of both looks and performance. In a new episode of the AskARoofer Podcast, hosts Megan Ellsworth and Lauren White sit down with Wendy Bruch and Will Boyd to talk about what ...
