Emma Peterson, Senior Content Developer
Tools that will last a lifetime
By Emma Peterson. Learn how Van Mark sets contractors up for success with industry-leading products and support. Van Mark Products have established an outstanding reputation in the construction tool industry. We got the chance to interview Yoni Kellman, the regional sales and marketing manager at Van Mark, about their incredible ...
Custom colors meet first class protection
By Emma Peterson. Learn how DaVinci Roofscapes delivers high-performance and stunning aesthetics with their composite products. While at the International Builders Show, Heidi J. Ellsworth had the chance to catch up with Theo Maglio of DaVinci Roofscapes for a quick interview. Theo is the western regional sales manager for DaVinci, ...
Creating stronger customer connections
By Emma Peterson. Learn how gFour Marketing can help you gain more repeat and referral business opportunities. Building your reputation has always been a crucial part of running a successful roofing company. From word-of-mouth referrals to repeat customers, having a good reputation can be the difference between success and struggle. ...
Spotlight of flag protocol
By Emma Peterson. Learn how to keep your flags properly illuminated throughout the night. Flags are more than just colorful fabric, they are symbols for people and ideals. Take the United States’ flag, which was carefully designed with a star for every state and a stripe for each of the ...
Trends change: From wood frames to insulated concrete forms
By Emma Peterson. Learn about the latest trends of the building envelope industry with Dave Marrs, the co-host of HGTV’s Fixer to Fabulous. In a special episode of Roofing Road Trips®, Dave Marrs, the co-host of HGTV’s popular Fixer to Fabulous series, stopped by The Coffee Shops™ to chat about ...
3 ways to add landscape lighting
By Emma Peterson. With Bluetooth and Wi-Fi technologies, landscape lighting is more customizable than ever. One of the more recent technological shifts in the lighting industry was the advent of LED technology hitting the consumer market. As this made lighting far more accessible and affordable, it led to a distinct ...
Elevating insulation
By Emma Peterson. Continuous insulation offers a more energy efficient and sustainable way to build roofing and wall systems. In a new episode of Roofing Road Trips®, Megan Ellsworth spoke with JR Babineau about continuous insulation. As the senior research manager for building sciences at Johns Manville, JR was well ...
Hit the road with the Holiday Bright Lights 2025 retreat!
By Emma Peterson. You do not want to miss out on this interactive roadshow all about the lighting industry. Holiday Bright Lights (HBL) is sending out the call for lighting installers and decorators! Their team has planned an incredible show in Omaha, Nebraska from July 8, 2025, to July 11, ...
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
Don’t let the dark put a damper on your game
By Emma Peterson. Golf might be commonly thought of as a weekend morning game, but, with the right lights, playing at night is a fun experience that shouldn't be missed! If you follow golf, you’ve heard of the Match, which is a fun event that teams up professional golfers and ...
