Emma Peterson, Senior Content Developer
6 fireplaces that will light up your space
By Emma Peterson. With a variety of styles, a fire feature is a great way to add some heat to any aesthetic! When it comes to bringing the heat to home design, nothing quite beats a fire feature. Whether it’s an internal hearth to cozy up next to during the ...
Partnering with a roofing distributor
By Emma Peterson. Learn how working with Commercial Distribution Specialists can help your bottom line. Building a close relationship with your roofing product distributor not only can help your business’s operations, but it can also boost your profitability. One example of an incredible distributor for contractors to partner with is ...
EPDM basics
By Emma Peterson. Dive into the world of EPDM roofing with Kevin Roepe! Kevin Roepe is the EPDM (ethylene propylene diene monomer) manager at Johns Manville. For this Lunch and Learn, he stopped by The Coffee Shops™ to chat with Karen Edwards about what EPDM is, how it’s evolved over ...
Proven performance and peace of mind
By Emma Peterson. These performance-backed shingles bring peace of mind to both homeowners and contractors. Just a few months ago at the 2025 International Roofing Expo (IRE), IKO Industries launched their refreshed brand identity based on the idea of Proven Performance. As a part of this announcement, they shared that ...
Scaling your small business
By Emma Peterson. Starting off in the industry can be a challenge. No matter your long-term goals, there are key strategic choices to be made at the start. Robert “Bobby” Mesmer has not always been the CEO of the world’s largest pre-engineered erection company. 24 years ago, he started ...
Why integrated LEDs are a bright idea for outdoor lighting
By Emma Peterson. From CFLs to halogens, we break down your lighting options — and spotlight why integrated LEDs shine above the rest. Adding lighting into landscaping can be a great way to improve the aesthetics of a space while simultaneously improving the accessibility and safety of it. But the ...
The growing world of green roofs
By Emma Peterson. Bringing vegetation onto a roof offers a variety of benefits, including extended membrane life. Recently, Heidi J. Ellsworth got to host Angie Durhman and John Parker for an episode of CoatingsTalk all about green roofs. Angie, who has over 25 years of experience in the green roof ...
Building the right tech stack for your business
By Emma Peterson. By picking the right software, you can improve your business operations. Technology should work for you, not the other way around. In this Coffee Conversations, Jon Gardner and Dave Banas of Owens Corning along with Phil Pratt of Battalion Brands discuss how to build the right tech ...
Technology and off-the-roof labor
By Emma Peterson. Joe Stassi shares thoughts on his journey into roofing as a young person and how technology is changing journeys like that today. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth talks to Joe Stassi, the executive vice president at Carlisle SynTec Systems. Joe graduated ...
Building a partnership between contractors and manufacturers
By Emma Peterson. Tremco’s sales operations and training team share how collaboration between contractors and manufacturers can build success. The roofing industry has always been about craftsmanship and relationships, whether it's doing a good job on the roof and getting a referral from a client or improving your craftsmanship and ...
