Emma Peterson, Senior Content Developer
Rethinking fluid-applied systems
By Emma Peterson. Western Colloid’s Greg Hlavaty explains why it’s time to think about fluid-applied systems as membranes. Fluid-applied roof coating systems have long been compared to traditional membrane systems. However, as fluid-applied grows more popular for its efficient application, durability and versatility, there has been a push for ...
Navigating a new world of technology
By Emma Peterson. Kevin Fox dives into the new world AI has heralded in and how we can use this tool effectively in business settings. From social media trends and Superbowl ads, AI has become a part of our everyday life, for better or worse. The roofing world is no ...
The power of panelization
By Emma Peterson. How offsite fabrication is streamlining construction timelines and reducing on‑site challenges. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. Dan is the vice president of panel ...
More than just a job
By Emma Peterson. Ashley and Josh Moss share how mentorship, community and connection shaped their paths to MRS Roof Pros. If you asked people what the best part of the roofing industry is, you might get answers like craftsmanship, contributing to the built environment or giving homeowners peace of ...
Level up your team with training
By Emma Peterson. Cotney Consulting Groups helps contractors avoid common mistakes with their practical, accessible online courses. In a new episode of Roofing Road Trips®, John Kenney stopped by RoofersCoffeeShop® to talk about the training courses that Cotney Consulting Group offers contractors. These trainings are conducted online and focus ...
Top February articles: Innovation, community and business boosters
By Emma Peterson. A look at what the industry has been talking about over the last month. As we enter into the lovely weather of springtime, outdoor professionals around the Northern Hemisphere are starting to prep for the busy warm season. As you and your crew prepare supplies and freshen ...
Resilient roofing for coastal climates
By Emma Peterson. DaVinci composite shingles deliver style, strength and solar‑ready performance for this seaside Southern California home. Huntington Harbor is a seaside town in Southern California, on the northwestern section of Huntington Beach in Orange County. With a rich history of water-based recreation, such as long summer days spent ...
Win big with QXO’s 2026 VIP Sports Giveaway
By Emma Peterson. Earn the chance to win a VIP sports experience — and get a powerful tool — when you stock up on supplies this spring! QXO wants to offer you the chance at a once-in-a-lifetime experience! In partnership with sponsors IKO, GAF, TAMKO, Owens Corning and TRI-BUILT, ...
Tracking the reroofing market
By Emma Peterson. PIMA president Justin Koscher breaks down what the Q4 Market Index Survey for Reroofing reveals. From 2025 policies related to immigration and tariffs to rising housing costs, there are a lot of different factors that are affecting the reroofing market this year. To track the actual ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
