Emma Peterson, Senior Content Developer
Springtime roof recovery
By Emma Peterson. Learn about the importance of and what to expect from your first roof inspection after the winter months. The cold, stormy winter months can take quite a toll on your roof. Some wintertime stressors can be very visible, like snow loads that weigh down on the ...
The power of apprenticeships: Louie’s journey
By Emma Peterson. Louie reflects on his apprenticeship with Aldridge and Sons. One of the largest challenges facing the roofing trade is a lack of skilled labour. According to 2025 research from National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills ...
Win a trip with Gaco!
By Emma Peterson. Gaco is celebrating their top 20 contractors with an all-expense paid trip in 2027. Gaco runs a top contractor program that fosters partnership with and celebrates the successes of their contractors. As a part of the Contractor Recognition program, they bring 20 of their top contractors ...
Project profile: The Roundhouse
By Emma Peterson. Learn how Dryvit was used to renovate the New Mexico State Capitol, improving performance without sacrificing historical preservation. Santa Fe has a long and storied history as the capital city of New Mexico, even before statehood. In 1610, conquistador Don Pedro de Peralta built the Palace of ...
AI in roofing
By Emma Peterson. Explore how artificial intelligence will be reshaping contractor operations in 2026. Across the industry, artificial intelligence (AI) is transforming the way contractors and other professionals do business. To learn more about how AI technology is being used into the current industry landscape, Kevin Hocevar, the director of ...
Stopping snow before it slides
By Emma Peterson. Roofing professionals discuss designing snow retention systems to protect buildings, property and people. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Tony Abate and Nick Piontek for a conversation about snow retention systems. Tony is the manager at Richards Building Supply in ...
When your company grows beyond you
By Emma Peterson. How succession planning and fractional advisors help owners secure their legacy and their company’s future. In the trades, businesses often start as small, family-owned operations. And when these businesses are small, it’s natural that many owners find themselves wearing multiple hats and managing a seemingly endless ...
How SPFA brings the industry together
By Emma Peterson. A conversation with SPFA’s Lisa Smith on how SPFA empowers contractors and members through education, resources, events and more. Founded in 1987, the Spray Polyurethane Foam Alliance (SPFA) is a national 501(c)6 trade association. Their mission is to provide support to contractors, manufacturers, distributors and other professionals ...
The role of technology in staying competitive
By Emma Peterson. The importance of technology in both business marketing and employee retention. In the modern world, especially as a business, technology is no longer an option, it is a requirement for staying competitive. To dive into how this applies for roofing contractors and professionals, Randy Chaffee of ...
Simplifying skylights
By Emma Peterson. Johns Manville’s skylight program helps contractors integrate daylighting solutions into commercial roofing systems. With factors like rising energy costs and new environmental regulations, efficient building performance is more important than ever. That's why Johns Manville has partnered with Logistics Lighting to create energy-efficient daylighting solutions. To learn ...
