Emma Peterson, Senior Content Developer
All paths lead to the roof
By Emma Peterson. A candid conversation about how family, mentorship and hard work forges lasting careers in the roofing industry. In a new episode of Stories from the Roof sponsored by Duro-Last, Megan Ellsworth got the chance to talk with Bill Wourms, Tony Wourms and Brian Lybarger of Technical Roofing ...
Looking back at Amrize’s independent launch
By Emma Peterson. Join a panel of experts as they discuss how Amrize is redefining the roofing industry! Over the summer, we saw Amrize break off from Holcim as an independent, publicly traded company. To learn more about this exciting new chapter, Heidi J. Ellsworth sat down with a ...
Meeting the power demands of tomorrow, today
By Emma Peterson. Find out why solar is one of the fastest-growing segments of roofing. With technological advancements like AI data centers, we are seeing power grids across the country take on more demand for energy than ever before. The rising demand has resulted in overworked grids that are susceptible ...
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Showcase your skills through the 2026 Elevate Excellence Awards
By Emma Peterson. Do you have a roofing project that stands out from the rest? Enter it for a chance to win big! The 2026 Elevate Excellence Awards nomination form is now open for submissions! This is Elevate Licensed Contractors’ opportunity to showcase exceptional Elevate-warranted projects that were completed in ...
Step-by-step product support
By Emma Peterson. Westlake recently released updated installation guides for their Unified Steel products. Westlake Royal Roofing Solutions is a well-known name in the roofing industry. With brands like DaVinci composite roofing, Newpoint concrete and Universal Steel, they provide roofing and reroofing solutions to architects, designers, contractors and ...
High performance solutions for high tech buildings
By Emma Peterson. Learn why Elevate’s roofing systems are the perfect fit for data center projects. In today’s digital era, data centers are in high demand. These centers are facilities designed to house data and computer storage that power everything from cloud computing to AI innovation. But while they ...
2025 in review
By Emma Peterson. Raising a glass to the articles, videos, podcasts and more that made 2025 so memorable! It’s time to change over the calendars again! 2025 is coming to a close and here at The Coffee Shops™, we are excitedly getting ready for 2026. But before we leap ...
2025: A year of satisfying curiosities
By Jenny Yu. Look back on AskARoofer's top stories, podcasts and videos! It’s almost the end of the year, so it’s time to reflect on the incredible learning our readers have done through engaging with podcasts, videos, articles and social media content. A recurring theme of the top content ...
Stop ice dams before they start
By Emma Peterson. Unified Steel’s systems improve insulation and airflow, making for safer and longer-lasting roofs. Winter weather presents a variety of challenges for a roof. Two of the big ones are snow and ice, which can create dangerous situations around the roof (uncontrolled snow avalanches off the roof) ...
