Emma Peterson, Senior Content Developer
Elevate’s PVC portfolio was built with contractors in mind
By Emma Peterson. Frank Palmer and Emma Nealy explain how feedback from contractors inspired the creation of MAC PVC and the other Elevate PVC offerings. At Elevate, serving contractors in the field is always at the core of their business choices, and that includes their product development. To learn more ...
One man’s roofing journey
By Emma Peterson. Hear from Lloyd Anderson about how he went from an 18-year-old installing gutters to a business owner. In a new episode of Stories from the Roof, Megan Ellsworth sat down with Lloyd Anderson, the owner and founder of Armadas Exteriors, to hear about his career in ...
A show to remember
By Emma Peterson. How educational opportunities, expert keynotes and a new media village made the 2025 PSP Expo unforgettable. With the launch of OutdoorCoffeeShop™ this year, the Coffee Shops crew got the chance to go to the International Pool Spa Patio Expo (PSP) for the first time! They had a ...
Looking at succession planning from both sides of the table
By Emma Peterson. John Kenney dives into considerations for professionals stepping into new roles of leadership and for those stepping back. Succession planning is a natural step for every business. In this special Affinity Webinar with John Kenney of Cotney Consulting Group, Heidi J. Ellsworth and Megan Ellsworth sit down ...
ECA will meet you at the starting line!
By Emma Peterson. Looking for a way to start your new year on the right foot? Consider joining the ECA’s OKC Memorial Race team! Back by popular demand, the ECA will be hosting their Belongship Event at the Oklahoma City (OKC) Memorial Marathon on Sunday, April 26, 2026! This ...
The 41st annual CRA show is on the calendar!
By Emma Peterson. Don’t miss this opportunity to network and learn with over 1,200 installers, builders, architects, manufacturers and roofing professionals. Since 1985, the Colorado Roofing Association (CRA) has hosted a Table Top Trade Show to help foster community and connections in the roofing industry. This year, the show ...
Training that keeps you competitive
By Emma Peterson. Learn how training can set your business apart in the growing pool and spa market. Technavio reports that the global swimming pool market is estimated to grow “by USD 7.28 billion from 2025-2029.” In response to this rising demand, we have seen the pool and spa service ...
Building, designing and bidding with Belgard
By Emma Peterson. Three ways Belgard is supporting their customers through all phases of their projects. In addition to 2025 being the first year The Coffee Shops™ attended the Pool Spa Patio Expo as an exhibitor, it was also our first year at Equip Expo! If you haven’t already ...
Get ready for the Montana Roofing Association’s biggest event of the year!
By Emma Peterson. The 2026 Montana Roofing Expo will be in Billings, Montana from January 13-15, 2026. This year’s Montana Roofing Expo promises to be a great opportunity for networking with your peers, exploring the industry’s newest innovations and enhancing your skills through education. Whether you’re an exhibitor, contractor ...
The show created by pool pros, for pool pros
By Emma Peterson. NESPA will be hosting the much-anticipated 2026 Pool and Spa Show from January 27-29, 2026. Looking for a high-energy, curated experience that will help you grow your pool and/or spa business? Look no further than the Northeast Spa and Pool Association (NESPA)’s 2026 Pool and Spa ...
