Emma Peterson, Senior Content Developer
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
Capturing knowledge and culture across business transitions
By Emma Peterson. Why succession planning is about more than retirement — it’s about people, knowledge and culture. For many small business owners, the goal is to create a legacy in their business that succeeds long after they retire. But the spot where many of these owners encounter issues is ...
What you need to know about licenses
By Emma Peterson. Attorney Kyle Rea answers common questions about getting a roofing contracting license. In a new episode of Roofing Road Trips®, Megan Ellsworth had the chance to sit down with Kyle Rea, an attorney from Adams and Reese law firm, to ask him some of the most ...
Project profile: Lynn Family Sports Vision and Training Center
By Emma Peterson. Building a secure space for winning athletes and the community that supports them. In 2015, the Louisville City (LouCity) Football Club (FC) hit the field at a part of the USL Championship, America’s second division league. Since then, this men’s soccer team has won the Championship league ...
QXO’s strategy comes into focus
By Emma Peterson. How QXO is advancing its tech-driven strategy with cross-selling and digital transformation. In 2025, we brought Matt Fassler, one of the founders of QXO and their chief strategy officer, on for a Read Listen Watch® (RLW) webinar all about “what QXO’s acquisition of Beacon means for roofing ...
Heidi J. Ellsworth joins NRCA’s Board of Directors and Roofing Alliance’s Board of Trustees
By Emma Peterson. Ellsworth shares that she is looking forward to helping guide strategy and advocacy for the roofing industry in these new roles! Since 1886, the National Roofing Contractors Association (NRCA) has advocated and support professionals across the construction industry through education, training and advocacy. NRCA operates through ...
Project profile: Ozark Sunset Pool
By Emma Peterson. How All3 Pools used Nudura ICFs to deliver energy savings, speedy results and long-term performance. When All3 Pools got the request for an in-ground 38,000-gallon saltwater swimming pool for a home in Rogersville, Missouri, they knew they would have to think innovatively to get the project done ...
High-quality training that comes to you
By Emma Peterson. Whether you’re new to the industry or a veteran, Cotney Consulting Group has online training that can help you grow. In the roofing industry, training is the key to sustainable growth, both for individual careers and for businesses on the whole. But finding time to fit ...
Performance starts with the process
By Emma Peterson. How Sentry Building Innovations delivers smarter roofing underlayments and weather-barriers. If you haven’t heard of Sentry Building Innovations, they are one of the few manufacturers of synthetic roofing underlayments and weather-resistant barriers that makes their own products – Roofnado™, Sahara™, and Spyder®. What makes ...
