Emma Peterson, Senior Content Developer
Data-driven remodeling with Eagleview
By Emma Peterson. Learn how accurate measurements and 3D modeling help homeowners create their dream homes without moving. Most people have the image of a dream home in their mind, maybe it has a garden with enough space for children or pets to play or maybe it has an extra ...
Tech that supports your team
By Emma Peterson. Insights into using digital tools to boost your sales team’s operations. Technology is revolutionizing every part of our world, including roofing. As John Kenney of Cotney Consulting Group puts it, “Keeping up on roofing technology] is no longer optional. It's a strategic advantage that drives better ...
Introducing the Twin Jet Y
By Emma Peterson. Explore Elevate’s newest foam adhesive product, the industry’s first FM-Approved spatter pattern adhesive in canisters for board-to-board applications. Twin Jet Y is the newest two-component, LVOC, low-rise polyurethane foam adhesive from Elevate™ Products. It builds upon the original Twin Jet’s technology and was engineered for maximum efficiency, ...
Cutting through the noise about AI
By Emma Peterson. Get clarity, not confusion, about new technology in this free workshop. By now, it would likely be hard to find someone in the industry who hasn’t heard about artificial intelligence (AI). From TIME naming the architects of AI the 2025 people of the year to endless articles ...
Taking action to help a serviceman
By Emma Peterson. Last November, Action Roofing celebrated Veterans Day by giving back to a local national guard veteran. Mike S., a U.S. National Guard veteran living in Gainesville, Florida, was expecting a knock on his door one morning. His ten-year-old roof had started leaking, and a local organization, ...
Combining aesthetics and performance
By Emma Peterson. Check out five exterior colors that not only offer superior performance but are trending in 2026. While the color of a structure may at first seem like a personal preference, it actually has a much larger role than that. As Nina Lichtenstein, founder of Custom Home Design ...
Manteniendo a más de 700 veteranos seguros
Por Emma Peterson, traducido por Jessica Bravo. Escucha dos de los cientos de historias sobre cómo el Owens Corning Roof Deployment Project está ayudando a veteranos en todo Estados Unidos. En 2024, la National Veterans Homeless Support (NVHS) informó que más de 32,000 veteranos no contaban con vivienda estable. ...
Heritage+ has everything you need and more
By Emma Peterson. Learn how this online program helps outdoor professionals accelerate their businesses. Technology is rapidly changing all aspects of our world, from online shopping from the comfort of our homes to conducting business with the support of AI notetakers. In response to the prevalence of technology assistance in ...
Harnessing the power of AI
By Emma Peterson. Practical applications for AI automation in your business. AI has quickly become a major segment of today’s market. TIME recently named the architects of AI as their 2025 Person of the Year, praising AI’s acceleration of medical research and productivity, as well as the fact that businesses ...
Quality over quantity
By Emma Peterson. Learn how advanced data and imaging technology help roofing contractors reach the right customers. In a new Read Listen Watch® (RLW), host Heidi J. Ellsworth sat down with Peter Cleveland, vice president of partner strategy at Eagleview, and Fred Castonguay, a founder of Reworked.ai. During the conversation, ...
