Emma Peterson, Senior Content Developer
AI works for you, not the other way around
By Emma Peterson. How to find the right technology that fits your business needs and operations. In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
Behind the scenes at McElroy Metal
By Emma Peterson. Save time, reduce stress and keep projects on track by ordering through McElroy Metal. We’ve all had it happen before, a truck is late, something comes damaged and your entire project timeline is thrown off and customer confidence is shaken. That’s why having a reliable supplier ...
Stronger communities start with us
By Emma Peterson. The Coffee Shops™ crew has launched a nationwide food drive to support local communities. At The Coffee Shops™, we believe strong communities are built when we show up for one another. That’s why our crew is coming together across the U.S. to collect pantry staples and ...
Faster estimates and fewer errors
By Emma Peterson. Learn how Eagleview streamlines the estimating process with fast, accurate measurement reports. Time is certainly money in the world of roofing and for many contractors it can feel like they never have enough time to get things done. But for contractors like James Roe, the director ...
Supporting every crew
By Emma Peterson. How Johns Manville is bridging language gaps with their library of Spanish-language product resources. Founded back in 1858 in New York City, Johns Manville (JM) has grown into a leading manufacturer of insulation and commercial roofing products. With customers in more than 80 countries around the world, ...
Working through the winter: Cold weather tips for adhesives and primers
By Emma Peterson. From storage to application on the roof, here are some tips for handling bonding products in cold conditions. In the United States, wintertime is often quieter than the summertime when it comes to roofing. This is because winter weather often brings precipitation, winds, freezing temperatures and ...
From family-firm to global leadership
By Emma Peterson. Tracking the career of fifth-generation roofer and industry leader Graeme Millar. Roofing has been in Graeme Millar’s ancestry for as long as anyone can remember. It goes back to a man named William John Miller, who started a family firm in 1868. That man was Graeme’s ...
Unified Steel: Strength, style and sustainability
By Emma Peterson. Learn how stone-coated steel roofing delivers unmatched protection and performance. Across the country, homeowners are in the market for roofing materials that not only deliver powerful durability, but also premium curb appeal and long-term performance. And that’s exactly what Westlake Royal Roofing Solution’s Unified Steel brand ...
Growth and innovation take center stage at IRE 2026
By Emma Peterson. Key takeaways from the dynamic Coffee Conversations® panel at IRE. In a special Coffee Conversations® sponsored by SRS Distribution and recorded live at the 2026 International Roofing Expo (IRE), Heidi J. Ellsworth sat down with Sarah Sutton Shouse of Raincoat Roofing, Jewels DeCorsey of All Craft ...
Make your voice heard at Roofing Day 2026
By Emma Peterson. Enter for a chance to win a trip to Roofing Day in D.C. where you can advocate for the industry with Elevate and The Coffee Shops™! Back in 2018, National Roofing Contractors Association (NRCA) CEO and former Wisconsin representative Reid Ribble organized the first Roofing Day after ...
