Emma Peterson, Senior Content Developer
Building her way to the top
By Emma Peterson. Meet Michelle Ly Hall, Beacon’s 2023 Female Roofer of the Year! In this episode of Roofing Road Trips®, Heidi J. Ellsworth went southeast to meet one of the founders of Hall Roofing and Construction, Michelle Ly Hall. Michelle was picked through a public vote to be the ...
Why care about color?
By Emma Peterson. Learn about how color empowers your business and how Sherwin-Williams helps you invest in the best palette. In Season 1, Episode 28 of MetalCast, Kiki Redhead and Brynn Wildenauer of Sherwin-Williams visited with host Karen Edwards to talk about color in contracting. Kiki and Brynn are both ...
The spotlight’s on the post frame industry
By Emma Peterson. Learn how NFBA highlights and supports the industry through education, events and more! In an episode of MetalCast™, Karen Edwards spoke to Robyn Ommen from Sherwin-Williams, Joe Shimp from Conestoga Buildings, Josh Nowlin from Burrows Post Frame Supply, and Megan Pope from Midwest Roofing Contractors Association (MRCA). ...
Going above and beyond a roof
By Emma Peterson. Learn how these two homeowners’ communities went the extra mile for them and their homes. Randolphe Lewis in Caroline County, Virginia The last thing Randolphe was expecting was his neighbors contacting American Home Contractors on his behalf to make sure he was safe and dry through the ...
Going above and beyond a roof
By Emma Peterson. Learn how these two homeowners’ communities went the extra mile for them and their homes. Randolphe Lewis in Caroline County, Virginia The last thing Randolphe was expecting was his neighbors contacting American Home Contractors on his behalf to make sure he was safe and dry through the ...
Up your game with the right tools
By Emma Peterson. Your sales toolkit is incomplete without One Click Contractor’s accurate, professional and customized sales proposals. In a new episode of MetalCast™, Karen Edwards hosted Taylor Hanes and Guy Kopperud of One Click Contractor to talk about how their sales portal helps contractors every day. One Click started ...
Finding your path into the industry
By Emma Peterson. It can be intimidating to enter a new profession, but the roofing community wants new people to get involved. In an episode of MetalTalk™, Heidi J. Ellsworth sat down with Kelli Nolden with DoneRite Home Maintenance, Michelle Kettering with LTD Exteriors and John Sheridan from Sheridan Metal ...
Empowering the industry leaders of tomorrow
By Emma Peterson. Every year, the Davis Memorial Foundation gives $50,000 in scholarships to support the future of the industry. In an episode of Roofing Road Trips™, Chuck Chapman spoke to host Heidi J. Ellsworth about the history of the Davis Memorial Foundation and how people can get involved ...
3 considerations when selling your business
By Emma Peterson. The industry is constantly consolidating and shifting through sales and mergers, learn how to know when the time is right to sell or join larger companies. In an episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to Randy Korach about Roofing Corp of America (RCA)’s tips ...
Building a cycle of support
By Emma Peterson. A local contractor and community brought Richard Whitmer a new roof and renewed hope. Vietnam veteran Richard Whitmer has been having a rough time. The 74-year-old lost his wife to COVID-19 and has been living on Social Security with a disability. It all came to a head ...









