Emma Peterson, Senior Content Developer
3 must-have metal tools!
By Emma Peterson. Streamline your time and toolkit on metal projects with these innovative and powerful tools. There is no shortage of tools available in the metal roofing market, but which ones are critical to have in your toolkit? Karen Edwards sat down with Jon R. Olson of Malco Tools ...
The rise of service divisions
By Emma Peterson. Get reliable, sustainable work from the service side of the roofing industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth hosted Will Riley of Centerpoint Connect and Chad Westbrook of Service Alignment to talk about balancing construction and service in roofing businesses. In both their ...
Elevate your expertise with professional development
By Emma Peterson. How certifications and training can help you stand out in a competitive industry. Professional development is key to keeping up with an ever-changing and developing industry. Will Lorenz of General Coatings joined us for an episode of Roofing Road Trips® to share with Heidi about what the ...
Moving into metal manufacturing
By Emma Peterson. Four areas to consider before making the move into sheet metal forming and bending. The metal industry is growing with each day, and it is a lucrative market to jump into. But there are considerations before making the leap, which Ken McLauchlan and Chad Rowe went over ...
The new National Women in Roofing’s microsite has launched!
By Emma Peterson. This online platform is the perfect place to find support, information, sponsorship and more resources for women making their way through the industry. The roofing industry may be traditionally male dominated, however National Women in Roofing (NWIR)’s recruitment chair, Shelby Smith, is aiming to make the ...
Underlayment, I choose you!
By Emma Peterson. Underlayments are key to designing a strong and effective roof system. Learn about what to consider when picking one out. In this episode of Roofing Road Trips®, Karen Edwards hosts Alex Manos from Polyglass to talk everything underlayments. There are a variety of underlayments available on the ...
Understanding and supporting all types of wellness in the industry
By Emma Peterson. From physical wellbeing to mental health and everything in between, wellbeing is key to building a successful company and legacy. When the The Chicago Roofing Contractors Association’s (CRCA) Health and Safety Committee met in 2023, they realized that their focus on wellbeing needed to go beyond just ...
Fostering community at your local tradeshow!
By Emma Peterson. Learn about the importance of industry tradeshows and what they can do for you. Tradeshows are one of the most fun and informative places to be in the industry. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Justin Shirley from State Roofing and ...
Introducing the Heroes Havens program!
By Emma Peterson. A new initiative from Habitat for Humanity is keeping veterans under safe roofs. Heroes Havens is a new program that gives back to the veterans who have given so much to protect our country. The initiative is spearheaded Habitat for Humanity in Transylvania County, Brevard, North Carolina. ...
Sharpen your tools and upgrade your software
By Emma Peterson. Upgrade your Schechtl Folder with new, cutting-edge features today! MetalForming is the leading distributor of metal folding machines in North America and they have maintained that position by continually improving customer service and mechanical efficiency. Their goals are focused on pushing innovation while maintaining a focus on ...









