Emma Peterson, Senior Content Developer
Building storm safety standards
By Emma Peterson. Learn how IBHS raised the standard in storm protection with their FORTIFIED roofing program. In this episode of Roofing Road Trips®, Megan Ellsworth spoke to Fred Malik of Insurance Institute for Business and Home Safety (IBHS) and Ben Murphy of Ben Murphy Company. The duo came specifically ...
Desert roofing days are coming up!
By Emma Peterson. Get ready to explore Arizona’s only roofing industry expo and experience the Grand Canyon State’s beauty! Start packing your bags and don’t forget to bring some sunscreen because the Arizona desert is the place to be at the end of the summer! From Thursday, September ...
Creating homes that balance form and function
By Emma Peterson. How you can enhance your home’s curb appeal with strategic roofing design choices. The roof of your home is a determining factor in not only your home’s structural integrity, but also its curb appeal. While the curb appeal might seem more trivial in comparison to the structural ...
Adding the cherry on top: Metal ornamentals
By Emma Peterson. Learn about the history of metal ornamentals and how they can add that finishing touch to a building! In this episode of the AskARoofer Podcast, Lauren White and Megan Ellsworth sat down with Alina Bosak of Chicago Metal Supply to discuss metal roof ornamentals. Alina is the ...
Umbrella Roofing is the August R-Club Roofer of the Month!
By Emma Peterson. Learn how this company is building custom roofs and creating community-based change. Every month, The Coffee Shops highlight the journey of one of our R-Club Members through our Roofer of the Month program! For August, join Megan Ellsworth as she talks to Josh Yandle from Umbrella Roofing ...
Celebrating a year of Roofing is Women!
By Emma Peterson. Learn how National Women in Roofing’s microsite is helping women enter and excel in the roofing industry! In this episode of Roofing Road Trips®, Megan Ellsworth spoke to Shelby Smith about National Women in Roofing’s (NWIR) microsite, RoofingisWomen.org. This site aims to help women find, start and ...
Green, orange, red: Which restoration level is your roof at?
By Emma Peterson. Learn how to identify whether a roof is ready for restoration or in need of replacement. Roof coating restorations are growing more common and popular because they can lower costs and maintenance for both building owners and contractors. But not every roof is a good fit for ...
Making the best aesthetic and structural choice for your roof
By Emma Peterson. August is National Curb Appeal Month, so it’s a great time to see how the color of your roof changes the appearance of your house! When it comes to curb appeal, many people immediately think about their lawns or the color of their house. But it’s also ...
Investing in the right equipment
By Emma Peterson. Learn how Equipter is helping contractors make sure they are finding the right tool for their project needs. While at the 2024 International Roofing Expo, The Coffee Shops crew member Karen Edwards stopped by the Equipter booth to talk to Dave Beiler about their product line. Equipter ...
Building the metal deck cake
By Emma Peterson. A metal deck floor is like a cake pan; you want to make sure it is secure so that the concrete — the batter — stays put. Learn more about the different accessories that help you create a masterpiece! Metal deck is a popular option for ...









