Emma Peterson, Senior Content Developer
Guiding the next generation across the skill gap
By Emma Peterson. Through the People Make Roofing campaign, McCormack Partners is building a more diverse and secure future for the industry. In Season 5, Episode 61 of Roofing Road Trips®, Heidi J. Ellsworth crossed the pond to speak with Luke McCormack, the CEO of McCormack Partners. Luke grew ...
Holiday heroes keep a family safe and sound for the holidays
By Emma Peterson. The best gift this holiday season came to this mom of four in the form of a free roof. DryHome Roofing and Siding in Northern Virginia hosted their 21st annual Free Roof for the Holidays program last December. They have served their community for over 35 ...
3 benefits to joining SPRI
By Emma Peterson. Learn about the many benefits of joining SPRI, including personal growth opportunities and the ability to facilitate the industry’s development. Recently, Heidi J. Ellsworth hosted Single Ply Roofing Institute (SPRI) President Scott Carpenter for an episode of Roofing Road Trips®. They spoke about the community that is ...
Technical resources for contractors
By Emma Peterson. Learn about the nuances of the issues arising in the industry through technical bulletins. Host Megan Ellsworth met up with Kenneth Klein in Season 5, Episode 55 of Roofing Road Trips™. Kenneth has over 38 years of experience in the industry through his work at the global ...
A free way to expand your online business presence
By Emma Peterson. Digital tools are crucial to growing a business, but they can be hard to tackle without training. That’s where the GBP (Google Business Profile) Course comes in. Host Heidi J. Ellsworth met with Danny Braught from Lokal Media House (LMH) to discuss what their seven-day, GBP course ...
Looking ahead to the IIBEC Convention and Trade Show
By Emma Peterson. This year, there are more educational opportunities than ever at IIBEC. In a new episode of Roofing Road Trips®, Megan Ellsworth met with the International Institute of Building Enclosure Consultants (IIBEC)’s CEO, Brian Pallasch, to talk about their upcoming convention and trade show. This year it ...
Making roof assessments easy with drones
By Emma Peterson. Getting on a roof is a dangerous part of the job, but drones can eliminate that risk. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth hosts Tim Cossette of EagleView to talk about how EagleView Assess™ drones are revolutionizing the roof inspection and assessment ...
Time is money and FlashCo wants to save your money
By Emma Peterson. How you can save money on ventilation solutions, even if a project has a specific or custom need. In an episode of Roofing Road Trips®, Heidi J. Ellsworth visits Rick Morrow and Randy O’Shea of FlashCo to talk about how they are helping contractors save time ...
Adapting labor recruitment for the digital age
By Emma Peterson. Learn how digital tools can reduce friction in finding work or recruiting work crews. In Season 1, Episode 14 of the MetalCast series, Heidi J. Ellsworth discussed the labor shortage in the contracting industry with ToolBelt CEO and founder Josh Engelbrecht. Josh started in the industry as ...
Shifting company culture to improve employee retention and recruitment
By Emma Peterson. Having worked across many industries, Lisa Ryan has experienced many company cultures. She emphasizes the impact incorporating positive acknowledgements can have on a company’s culture. In a recent episode of CoatingsCast, Heidi J. Ellsworth spoke to Lisa Ryan, who spoke at the 2023 Roof Coating Manufacturers ...
