Emma Peterson, Senior Content Developer
3 considerations when selling your business
By Emma Peterson. The industry is constantly consolidating and shifting through sales and mergers, learn how to know when the time is right to sell or join larger companies. In an episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to Randy Korach about Roofing Corp of America (RCA)’s tips ...
Building a cycle of support
By Emma Peterson. A local contractor and community brought Richard Whitmer a new roof and renewed hope. Vietnam veteran Richard Whitmer has been having a rough time. The 74-year-old lost his wife to COVID-19 and has been living on Social Security with a disability. It all came to a head ...
Building a cycle of support
By Emma Peterson. A local contractor and community brought Richard Whitmer a new roof and renewed hope. Vietnam veteran Richard Whitmer has been having a rough time. The 74-year-old lost his wife to COVID-19 and has been living on Social Security with a disability. It all came to a head ...
Listen to Heidi J. Ellsworth on NRCA’s podcast!
By Emma Peterson. Making it in the roofing industry is a challenge that Heidi J. Ellsworth rose to with grace and authenticity. Heidi J. Ellsworth just joined Jared Ribble for an episode of the Stories of an Extraordinary Industry podcast to talk about building a business based on authenticity. This ...
3 ways attending roofing expos can help your company
By Emma Peterson. From the trade show floor to classes and networking opportunities, attending industry expos is important to building a resilient and knowledgeable future for roofing. In Season 5, Episode 68 of Roofing Road Trips®, Heidi J. Ellsworth hosts Will Lorenz of General Coatings and Barry McConway of ...
Incentivizing your sales for success
By Emma Peterson. Learn how to close more leads and grow your business using the right partnership. In episode 3 of the CoffeeCast series, Karen Edwards spoke to Jon Gardner and Caleb Nelson about how contractors can utilize Destination Motivation to grow their businesses. Jon is the head of Owens ...
The metal industry, automation and jobs in the new year
By Emma Peterson. As the labor shortage crosses from 2023 to 2024, industry experts are looking for ways to support employees and optimize new technology. In a MetalTalk webinar kicking off the new year, Heidi J. Ellsworth spoke to Geoff Bernstein who is Vicwest’s director of marketing, MetalForming’s president Stephen ...
Davco Roofing and Sheet Metal is the February R-Club Roofer of the Month!
By Emma Peterson. Learn about how Davco’s emphasis on company culture and team support translates into the quality of customer service they provide. Davco Roofing and Sheet Metal truly takes care of their people, which is why they are the RoofersCoffeeShop® R-Club Roofer of the Month. Davco works throughout the ...
Dive into the developmental process of visualization tools
By Emma Peterson. From sketches on napkins to 3D modeling, visualization in roofing creates a better customer service experience. In this MetalTalk webinar™, Brad Finck of Renoworks came to discuss how contractors are using visualization tools to boost sales and how those tools came to be. Brad has worked at ...
Preparing for Roofing Day 2024
By Emma Peterson. Learn how Roofing Day brings the community together to work towards a stronger future for the industry. In a new episode of Roofing Road Trips®, Megan Ellsworth met with Deborah “Deb” Mazol and Duane Musser from the National Roofing Contractors Association (NRCA) about Roofing Day 2024 which ...
