Emma Peterson, Senior Content Developer
Innovating the way to the top
By Emma Peterson. With almost 75 years in the industry, Malco Products is dedicated to listening to the industry and creating the solutions they need. In Season 6, Episode 7 of Roofing Road Trips®, Heidi J. Ellsworth spoke with Rich Benninghoff and Rebecca Talbot of Malco Products. Rich has been ...
Build a lasting connection with your customers through color
By Emma Peterson. Succeeding in the roofing industry requires more than building structures and developing materials, it requires understanding your customers’ emotions. In this Coffee Conversations®, Heidi J. Ellsworth hosts a panel of industry professionals who discuss the importance of emotional intelligence in the roofing industry. The panel included Sue ...
Handling the aftermath of a storm
By Emma Peterson. Learn about what to do after a storm to make sure your roof is secure. In the inaugural episode of the AskARoofer podcast, Megan Ellsworth met with Mike Vaughn from DaVinci Roofscapes and Mark McMillan of Horn Brothers Roofing about storm safety and your roof. Taking ...
3 vents to try on your next roofing project
By Emma Peterson. With a wide variety of ventilation solutions, whatever your project, FlashCo has a vent for you. In this episode of Roofing Road Trips®, Rick Morrow and Randy O’Shea of FlashCo join Heidi J. Ellsworth to review the options for ventilation on the market. FlashCo began in 2000 ...
What to do with your old machinery
By Emma Peterson. Getting new machinery feels like being a kid on your birthday again, but what can you do with the machine you’re replacing? In Season 1, Episode 31 of MetalCast™, Ken McLauchlan and Stephen Gosk from MetalForming come to talk with Heidi J. Ellsworth about how to incorporate ...
Move into metal with the right machinery
By Emma Peterson. Incorporating metal into your operations takes the right tools and right guidance. The metal experts from MetalForming share their advice to getting started. In Season 5, Episode 79 of Roofing Road Trips®, Heidi J. Ellsworth hosted Stephen Gosk and Ken McLauchlan from MetalForming LLC. Stephen is ...
Meeting in the middle and growing from there
By Emma Peterson. The MetalVue Program is designed to help contractors and manufacturers grow, no matter how big or small they are now. In an episode of the MetalCast™ podcast, Heidi J. Ellsworth hosted Mark MacDonald of Sherwin-Williams to talk about the MetalVue program and accessing it through the Dealer ...
The fabrication tools of 2024
By Emma Peterson. Learn what tools are key to incorporate into your repertoire in the new year. In a recent episode of MetalTalk™, Chad Rowe, Ken McLauchlan and Stephen Gosk of MetalForming talk about their fabrication technology must-haves in 2024. MetalForming takes a specific role in the industry as a ...
3 heartwarming stories of contractors giving back
By Emma Peterson. These contractors wanted to give back to their communities, and they did so in the best way they knew how – roofing! Home improvements are big investments that often get put on the backburner because of more urgent needs. It can be hard to get to ...
3 heartwarming stories of contractors giving back
By Emma Peterson. These contractors wanted to give back to their communities, and they did so in the best way they knew how – roofing! Home improvements are big investments that often get put on the backburner because of more urgent needs. It can be hard to get to ...
