Emma Peterson, Senior Content Developer
Stepping up to stand together
By Emma Peterson. When faced with an impossible scenario, the roofing industry rallied to keep this veteran and his family safe and dry. Veteran Tom Westphal and his wife Kate knew they needed a new roof on their Tennessee home. Their old asphalt roof was deteriorating rapidly, causing leaks and ...
Building a legacy of support
By Emma Peterson. Learn about how ARMA has and continues to celebrate and support the industry around them. Asphalt is a cornerstone of the industry, being used in both low- and steep-slope roofing projects, but it can often be overlooked. With benefits including durability, affordability, reliability and versatility, asphalt is ...
Getting involved with MetalVue!
By Emma Peterson. The MetalVue Dealer portal is your first step in finding a better way to navigate the industry. There’s a lot of moving parts in the metal industry, which is one of the reasons Sherwin-Williams put together the MetalVue Program. In this MetalTalk™ webinar, Dominic Caminata of Grosso ...
This product will sweep you off your feet!
By Emma Peterson. Learn how the Cleansweep makes maintenance tasks easy, effective and efficient. In this episode of MetalCast™, Karen Edwards got to speak to Paul Watts of Watts Removal Products about how they are making cleaning a quick and painless process. One of their products, the Cleansweep, is a ...
Raising the roof for a good cause
By Emma Peterson. Learn how the roofing community comes together to support veterans and families across the nation through the Raise the Roof Foundation. During the 2024 International Roofing Expo in Las Vegas, SRS Distribution hosted an unforgettable night at the House of Blues featuring musical guests Lynyrd Skynyrd, ...
Understanding AI, piece by piece
By Emma Peterson. Artificial intelligence may seem like a nebulous and ominous shift in our world, but at its core it is just another tool. Every day there seems to be a new piece of technology that is heralded to be world changing. It can be difficult to keep track ...
The importance of maintaining your tools regularly
By Emma Peterson. When it comes to a contractor’s tools, maintenance can be just as important as the initial design quality. Host Heidi J. Ellsworth met up with Dave Nordentoft of Leister in Season 5, Episode 57 of Roofing Road Trips® to talk about the tool that helped launch ...
This program is keeping residents safe and sound
By Emma Peterson. The Renew Detroit program works to specifically help senior citizens and disabled residents get the help they need to keep their homes. Detroit residents like Heloyse Moore have lived in the same place for decades, she’s lived in her home since 1962. She has become a pillar ...
Silicone versus acrylic coatings
By Emma Peterson. Find the right product for your next project with this analysis of material use cases. When it comes to roof coatings, there are many different options for materials and products on the market. Chris Kuykendall from Mule-Hide Products spoke to Heidi J. Ellsworth in this episode of ...
Top 3 take aways from the 2024 Home Improvement and Remodeling Benchmark Report
By Emma Peterson. Learn how to improve your business processes, customer’s experience and profit margins. In this Read Listen Watch® webinar, Heidi J. Ellsworth takes a look at Leap’s 2024 Home Improvement & Remodeling Business Benchmark Report. Katy Pusch from Leap was there to guide her through the comprehensive report. ...
