Emma Peterson, Senior Content Developer
Project profile: San Juan Capistrano
By Emma Peterson. Faced with increasing wildfire threats, homeowners are discovering the value of installing stone-coated steel roofing. For many people the 2025 Pacific Palisades and Eaton Fires were a harsh wake-up call to the risks of living in the fire-prone region of Southern California. And for good reason. These ...
Racing to the top
By Emma Peterson. How roofing helped Rudy Gutierrez reach a drag racing dream. Shell Roofing Solutions Group, based out of Chino, California, is known for its wide variety of services, including new roof construction, re-roofing, roof restoration, skylight retrofit, roof care and roof assessments. The company is led by president/CEO Rudy ...
July 2026 legal updates
By Emma Peterson. Learn about new noncompete limits, immigration policies, warranty provisions and more with this month’s Cotney Brief! Trent Cotney is well-known in the roofing industry for his expertise in roofing litigation and arbitration. He is a partner at leading legal firm Adams and Reese and has defended ...
A high-stakes HVAC upgrade done right
By Emma Peterson. A fan array retrofit helped a children's hospital enhance indoor air quality, maintain continuous operation and save millions. With patients coming in every day with different health conditions and often compromised immune systems, clean air is a key part of a successful treatment. As an OpenMedScience article ...
Helping independent contractors thrive on their own terms
By Emma Peterson. How FEI Group’s member-driven approach supports contractors in roofing, flooring, traffic safety and beyond. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Graham Howerton about his company – the FEI Group. Today, the FEI Group is known as “the strongest member-driven organization ...
Building trust and community on the RCAW show floor
By Emma Peterson. Tim Cossette shares insights into the value of RCAW, the power of networking and the importance of industry collaboration. A couple months ago, The Coffee Shops™ crew was at the Roofing Contractors Association of Washington (RCAW)’s 2026 trade show. This year’s show was bigger than ever, with ...
Bringing pools, patios and hardscapes together
By Emma Peterson. This webinar explores the growing demand for integrated pool, patio and hardscape designs and the best practices that help ensure lasting performance. In a new OutdoorTalk™ on August 18, 2026 at 11 a.m. PT (2 p.m. ET), Karol Weyman hosts a panel of experts from Noble Tile ...
Tested to perform
By Emma Peterson. AWIP’s Bob Beaird explains how rigorous FM testing helps ensure roofing and wall systems deliver proven performance, safety and quality. In the roofing and construction industries, there is a drive to always be developing better products. The goal with this is to create products that make our ...
Empowering the professionals of tomorrow
By Emma Peterson. How Skills Ontario is helping youth find pathways into the skilled trades and technologies. Since 1989, Skills Ontario has proudly partnered with colleges, school boards, small businesses, labour groups, governments and more to encourage young people to explore and develop skills in the trades and technologies. Not ...
Equipter releases a powerful upgrade to their flagship product
By Emma Peterson. Honda's iGX390 engine gives the 2026 Equipter 4000 smoother operation, better fuel efficiency and enhanced jobsite performance. The Equipter 4000 has made a name for itself in the roofing industry by transforming the way contractors work. As a drivable debris container that features a powerful scissor lift ...









