Emma Peterson, Senior Content Developer
DaVinci shakes up the UK roofing market
By Emma Peterson. DaVinci provides the authentic appearance of cedar shake roofing along with the durability, low maintenance and weather resistance modern homeowners need. For those who have walked through traditional neighbourhoods and preservation areas, you might have gotten to see shake roofing firsthand. For those of us who haven’t ...
Join the insulation industry in Texas!
By Emma Peterson. Hosted in Dallas this September, the ICAA Convention offers expert-led education, hands-on industry insights, networking opportunities and access to the latest products and technologies. Everything is bigger in Texas, including this year’s Insulation Contractors Association of America (ICAA) convention and trade show! This event promises to be ...
The impacts of an El Niño
By Emma Peterson. From wildfires to hurricanes, this weather pattern is making its presence known across the United States. In the last month, wildfires have torn through communities across the United States, especially in the West. As NPR’s Kirk Siegler reports, “Half of the out-of-control wildfires right now in ...
La edición 2026 de la Western Roofing Expo tiene algo para todos
Por Emma Peterson, traducido por Alberto Torres. Desde el campo de golf hasta el piso de exhibición, la WRE 2026 ofrece a los profesionales del roofing innumerables oportunidades para aprender, conectar y hacer crecer sus negocios. ¡Estamos a menos de dos meses de la Western Roofing Expo (WRE)! Este evento, ...
Sell more squares with Elevate's UltraPly TPO SA roofing system
By Emma Peterson. UltraPly® TPO SA installs in colder temperatures and goes down faster — helping your crew stay productive throughout the year. Elevate's UltraPly roofing systems are made out of durable thermoplastic polyolefin (TPO). TPO is perfect for low slope roofing applications and is one of the fastest growing ...
Putting on premium part 1: Residential
By Emma Peterson. TopShield products balance beauty and performance to create long-lasting roofs. Replacing your roof is a big project, both monetarily and structurally. Monetarily, roofs are often the second biggest investment homeowners make (second to buying the home in the first place) and structurally, the roof is the ...
A toda velocidad hacia la cima
Por Emma Peterson, traducido por Alberto Torres. Cómo el roofing ayudó a Rudy Gutierrez a alcanzar su sueño en las carreras de aceleración. Shell Roofing Solutions Group, ubicada en Chino, California, es conocida por su amplia variedad de servicios, que incluyen construcción de techos nuevos, reemplazo de techos, restauración, modernización ...
The case for developer-agnostic technology
By Emma Peterson. Discover how developer-agnostic systems help contractors adapt, scale and avoid costly dependencies on a single technology provider. Technology can be a game changer when it comes to your operations, however it’s important to make sure it is working for you and not the other way around. ...
The expanding role of HR
By Emma Peterson. From safety and compliance to training and engagement, human resources plays a vital role in the long-term success of roofing businesses. Human resources (HR) is sometimes a part of running a business that might be overlooked. But it is one of the most important departments for building ...
Asking the right questions
By Emma Peterson. Johnny Walker explains how contractors can guide clients through the decision between roof replacement and restoration coatings. Coatings can be a reliable and convenient way to improve a roof. But they’re not necessarily right for every situation. To learn how you determine whether to suggest coatings to ...
