Emma Peterson, Senior Content Developer
Coating among the clouds
By Emma Peterson. A contractor in the Pacific Northwest shares how Everest products help his clients' roofs withstand the unique weather needs of their area. Meet Jeff Chase, a contractor in Eugene, Oregon. He and his company, Chase Roofing & Contracting Inc., are one of the few coatings contractors in ...
SlopeShield Plus Self-Adhered works with your schedule
By Emma Peterson. This air barrier and permeable vapor retarder offers temporary weather protection for roof decks, giving your project timeline more flexibility. The unpredictability of weather is one of the biggest challenges of working in the roofing industry. Traditionally, if your roofing layers get wet during the installation, moisture ...
Investing in long-term solutions and clients
By Emma Peterson. From longer-lasting products to building strong client relationships, taking the extra time is well worth it. In Season 6, Episode 9 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Rudy Gutierrez, the president and CEO of Shell Roofing Solutions in California. This company services all ...
Building back better
By Emma Peterson. Learn how a local contractor did more than just repair the damage caused by an EF3-rated tornado. In March 2021, a massive storm made its way through fifteen states, traveling from the Great Lakes region to the Deep South. With winds peaking around 165 miles per hour, ...
Transforming the New York City skyline
By Emma Peterson. Sherwin-Williams' Patina Green color and a “wizard hat” shape are making this NYC library an iconic landmark. If you walk through Midtown Manhattan, you might notice a newer addition to the area — the roofline of the Stavros Niarchos Foundation Library. This 180,000-square-foot space was originally built ...
Why associations are worth investing in
By Emma Peterson. From providing resources to supporting your personal growth, association memberships can benefit you and your business! Associations are a huge part of how the roofing industry operates. From providing safety and training guidelines to advocating for policies, there are many ways associations can help the roofing industry ...
Transforming lead generation for the digital age
By Emma Peterson. Learn about the exclusive roof replacement lead generation software that empowers contractors to close more sales with less frustration! In this CoatingsCast episode, Jeff Berzolla sits down with Heidi J. Ellsworth to discuss how his company is transforming contractors’ lead generation processes for the digital age. Jeff ...
Bringing the majesty and strength of the mountains home
By Emma Peterson. Learn how IKO’s team has made their performance collection of shingles the perfect blend of natural beauty and engineered resilience. There are four main types of shingles produced by IKO Industries; the designer shingles, the architectural shingles, the traditional shingles and the performance shingles. All of these ...
Bringing the majesty and strength of the mountains home
By Emma Peterson. Learn how IKO’s team has made their performance collection of shingles the perfect blend of natural beauty and engineered resilience. There are four main types of shingles produced by IKO Industries; the designer shingles, the architectural shingles, the traditional shingles and the performance shingles. All of these ...
Stepping up for sustainability
By Emma Peterson. Learn about all the ways LP Building Solutions is integrating sustainability into their operations. Recently, there has been a conscious push in the home improvement and installation industry for more sustainable practices and products, especially as more emerges about how sustainable practices are also key to supporting ...
