Dani Sheehan, Content Strategist
A better name for an even better product
By Dani Sheehan. With its unmatched traction and grip during installation, TUFF-GRIP™ reinforces APOC’s commitment to safety and high-performance underlayment technology. Contractors have relied on APOC’s synthetic underlayment for years under the well-known Gator-Skin™ name. Today, that same trusted performance has a new name: APOC TUFF-GRIP™ 30. While the name ...
Serving a changing industry in Oklahoma
By Dani Sheehan. See why ORCA’s 2026 Annual Conference matters more than ever this year. Insurance reform, shifting storm patterns, rising costs, labor pressures, private equity and emerging technologies are all converging at once in our industry. How do we navigate these complexities while still moving the needle forward? In ...
Tariff ruling update: What you should know
By Dani Sheehan. Tariffs remain part of the operating environment, even as the legal justification behind them evolves. What does this mean for your business? In a recent 6-3 decision, the Supreme Court of the United States ruled that the president exceeded his authority by imposing sweeping global tariffs under ...
Real talk, real growth at the 2026 ECA Member Meeting
By Dani Sheehan. The ECA Member Meeting and Cocktail Reception provided an opportunity for ideas to come to life, as members, partners and sponsors connected ahead of a busy week at IRE. Members of Exterior Contractor Alliance (ECA) kicked off the International Roofing Expo (IRE) 2026 at the Stirling Club ...
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
Improving the restoration experience
By Dani Sheehan. See how FAR®’s development process, naming strategy and new facility are shaping the future of restoration systems. In a recent episode of CoatingsCast™, Sonny Arwood, CEO of Fluid Applied Roofing™ (FAR®), walks Megan Ellsworth through the company’s journey and explains how FAR is redefining roof coatings. “The ...
Why contractors need a stronger second half of the sales pitch
By Dani Sheehan. Learn the tools, tactics and real behaviors that separate an average close rate from a great one. Most contractors spend hours training their teams on the opening of the sales pitch: building rapport with the homeowner and completing the inspection. But according to Leap National Sales Manager ...
Smarter packaging, same proven performance
By Dani Sheehan. Get the same trusted silicone formula, just packaged to help reduce waste, improve crew productivity and simplify everyday roof repair work. Crews don’t want to wrestle with oversized buckets for small repairs, waste material at the end of the day or slow down production with unnecessary cleanup. ...
A simpler, smarter sales technology
By Dani Sheehan. Contractors want simplicity, visibility and tools that actually reflect how work happens in the field. NomoHub can help. Between lead tracking, canvassing, proposals, follow ups and material ordering, companies often find themselves juggling multiple tools that don’t always work well with each other. In a recent episode ...
Driving the evolution of roof restoration
By Dani Sheehan. Roof restoration has evolved into a strategic solution shaped by performance, cost and owner expectations. Roof restoration has reached a turning point. What was once viewed as a temporary fix or value-engineered alternative is now a strategically determined solution that is reshaping how contractors, specifiers and building ...
