Dani Sheehan, Content Strategist
Dive into innovation at the 2025 International Pool, Spa and Patio Expo
By Dani Sheehan. Want to elevate your outdoor design expertise? This expo represents an invaluable investment in your professional growth and business development. Outdoor living spaces have become the new frontier for design innovation, with customers increasingly investing in sophisticated pool, spa and patio environments that blend seamlessly with their homes. That’s ...
It’s time to rethink referrals – and scale them
By Dani Sheehan. With the right tools and strategies, growing your roofing business through referrals is a no-brainer. Referrals have long been considered the golden ticket for business growth, and for good reason – referred customers are proven to be more loyal and more valuable. In a recent episode of Coffee Conversations®, ...
Install smarter: Time-saving roofing accessories
By Dani Sheehan. FlashCo’s booth at IRE 2025 showcased products that simplify installations and keep roofing crews moving quickly and efficiently. If you’ve ever spent a day on the roof wrestling with clamps, caulking or custom flashings, you know just how valuable time-saving products can be. At this year’s International Roofing Expo ...
Turning water scarcity into a design opportunity
By Dani Sheehan. Helping your customers save water doesn’t mean shrinking your revenue. With the right education, it can actually help your business grow. The beauty of working in the outdoor space is that you shape how people interact with the natural world. One of the often-forgotten parts of the natural environment ...
Showcasing moisture solutions in the Rocky Mountains
By Dani Sheehan. VaproShield® shared their newest products at the CRA trade show! VaproShield made a strong impression at this year’s Colorado Roofing Association (CRA) trade show, marking their first year as CRA members and their first time exhibiting at the event. We caught up with Matt Lyon of Elliott Associates, a ...
Ventilation you can count on
By Dani Sheehan. This ridge vent provides reliable protection for homeowners and time-saving installation for crews. Attic ventilation demands a system that performs under pressure. Even in wind-driven rain, heavy snow or demanding homeowners, the StormStop® Ridge Vent by Quarrix Building Products is the vent designed to deliver performance, protection and aesthetics ...
What you need to know about tariffs in the metal industry
By Dani Sheehan. Understand the immediate financial impact of steel and aluminum tariffs on our industry and explore strategies you can use to stay ahead. Steel and aluminum tariffs are back in the spotlight – and they’re more complex (and costly) than ever. Whether you’re a contractor sourcing metal panels, fasteners or ...
Provide homeowners with your financing options instantly
By Dani Sheehan. As part of the Instant Roofer contractor network, you control your material offerings, pricing and now, even your financing options. Are you taking advantage of Instant Roofer’s paid exclusive leads and the benefits that come with joining their network? Instant Roofer offers powerful tools to streamline your sales process ...
5 tips to deliver a positive candidate experience
By Dani Sheehan. Top employees are scarce in today’s market. If you provide an unforgettable hiring experience, they won’t be able to refuse your offer. Think about the last time you applied for a new job. What was that experience like for you? Did you go through six rounds of interviews only ...
All things attic ventilation: Physics, field insights and fundamentals
Coffee Shop crew members spent the day learning about the relationship between attic ventilation and the roofing system. Registration and attendance were free – but the knowledge they gained was priceless. Editor’s note: The following is a transcript of a conversation The Coffee Shop crew had after attending the 2025 Air ...
