Dani Sheehan, Content Strategist
What women (and men) can learn from Women in Post Frame
By Dani Sheehan. From experimenting with hybrid sales strategies to learning how to let go of control, the lessons shared during this year’s Meet N’ Greet reflect the real challenges contractors face today. The Women in Post Frame Meet N’ Greet, hosted by the National Frame Building Association (NFBA) at ...
A closer look at this polyurea traffic coating system
By Dani Sheehan. Whether contractors need a fast-turn waterproofing solution or a fully built traffic coating, this system offers options without overcomplicating installation. At World of Concrete (WOC) 2026, Polyglass walked contractors through its polyurea traffic coating system step by step, highlighting not just how it’s installed, but how it ...
NFBA headed west for another successful expo!
By Dani Sheehan. A growing community gathered in Oklahoma City this year to celebrate craftsmanship and strengthen the post-frame industry. Members of the National Frame Building Association (NFBA) gathered in Oklahoma City, Oklahoma, for the 2026 NFBA 58th Annual Conference and Expo, bringing together builders, suppliers and industry leaders to ...
Why FM approvals matter
By Dani Sheehan. FM approvals are helping shape the future of our industry by defining durability, accountability and risk management for commercial roofing systems. At its core, Factory Mutual (FM) is a unique organization with a dual mission. On one side, it operates as a global insurance provider. On the ...
ORCA Trade Show highlights industry advocacy efforts
By Dani Sheehan. Take an inside look at the 2026 ORCA Annual Conference and Trade Show to better understand the conversations shaping Oklahoma roofing. The Oklahoma Roofing Contractors Association (ORCA) Annual Conference and Trade Show brought together contractors, industry leaders and policymakers that encouraged networking, advocacy and accountability this year. ...
What first-time attendees can expect at Roofing Day
By Dani Sheehan. Roofing Day in D.C. isn’t about being perfect – it's about being present. It’s about learning, connecting and making sure your voice is represented. If you’ve never been to Roofing Day in D.C., it’s easy to feel unsure about what you’re signing up for. You might be ...
Celebrating our 2026 Roofing Day in D.C. winner
By Dani Sheehan. One contractor’s voice is about to help shape the future of roofing on Capitol Hill. Every day, roofing professionals show up to protect what matters most: homes, businesses and communities across the country. Once a year, a select group takes this commitment one step further, bringing their ...
The contractor’s role in asphalt shingle recycling and sustainability
By Dani Sheehan. Discussions from the 2025 ARMA Recycling Forum highlighted the growing role contractors play in sustainability, recycling and long-term roof performance. As conversations around sustainability, recycling and circularity continue to grow in the construction industry, roofing contractors increasingly find themselves at the center of the discussion. The 2025 ...
Rethinking what fluid-applied systems can do
By Dani Sheehan. Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at ...
Why affordable housing belongs on the industry’s advocacy agenda
By Dani Sheehan. Roofing Day in D.C. offers an opportunity to advocate in support of policies that strengthen communities and expand access to safe, reliable housing. The U.S. is currently facing a shortage of roughly 1.5 million housing units each year. Not only does this gap create challenges for homebuyers ...
