Dani Sheehan, Content Strategist
Boost your metal sales by offering instant financing options
By Dani Sheehan. When you join Instant Roofer, you now have the power to customize your financing options for your customers. Instant Roofer provides a range of tools designed to simplify the sales process and help homeowners make confident decisions. Whether you're offering traditional asphalt shingles or premium upgrades like metal roofing, ...
From Toronto to the industry’s future
By Dani Sheehan. The innovations presented at CRE reflected trends being felt across the industry. In a live episode of Roofing Road Trips®, recorded on the show floor of the Canadian Roofing Expo (CRE) in Toronto, Ontario, host Megan Ellsworth sat down with Jason “Jay” Campbell, the current vice chair of the ...
Creating a place people want to stay
By Dani Sheehan. Roofing Corp of America is proving that in this industry, people really do make the difference. When Ashley Aldridge joined Roofing Corp of America (RCA), she didn’t know a thing about roofing. But what she did know was people. Today, as HR director for one of the fastest-growing commercial ...
Navigating uncertainty with scalable roofing solutions
By Dani Sheehan. By offering flexible options – from preventative maintenance to high-performance restoration solutions – you can better serve your customers with a variety of budgets, timelines and goals. Roofing contractors are facing more cautious customers, tighter budgets and unpredictable timelines. But as Will Lorenz, president of General Coatings Manufacturing Corp, ...
Behind the scenes at Build with TAMKO
By Dani Sheehan. Get the inside scoop on this exclusive experience designed specifically for TAMKO’s certified contractors. What does it look like when a roofing manufacturer puts contractors first – not just in product, but in experience, education and community? RoofersCoffeeShop® crew members spent the day at Build with TAMKO, and let’s ...
Restoration without disruption
By Dani Sheehan. APOC’s liquid-applied membrane provided a leak-free solution for a working fire station. When the roof on a 10,000 square-foot fire station in Santa Clarita, California, started leaking, AceTek Roofing decided to restore the existing system instead of a complete roof replacement. With the building in active use and a ...
Unlock growth in metal roofing
By Dani Sheehan. Whether you’re new to metal roofing or already roll-forming and looking to grow, this MetalTalk is packed with insights and tools to help launch you into an expanding market. Metal roofing continues to increase in popularity. If you’re looking to diversify your offerings or learn a new skill, now ...
Modern safety solutions for metal sheet bending
By Dani Sheehan. Regular safety meetings, proper equipment training and maintaining clean work areas are crucial to protecting your employees and your business. Metal roofing contractors face unique challenges when it comes to workplace safety. Whether you’re operating a single sheet metal bender in your shop or running multiple machines on your ...
Common mistakes in building leadership teams – And how to avoid them
By Dani Sheehan. By prioritizing the right qualities and strategies in your leadership team, you’re preparing your organization for long-term success. A strong leadership team can transform a company’s culture and drive success. Melissa Chapman and Monica Vornbrock, cofounders of The GLO Group, are experts in building effective leadership teams. ...
2025 is the year to get into synthetic roofing
By Dani Sheehan. For contractors looking to stay competitive without sacrificing quality, synthetic roofing is the smart, future-focused move. Metal roofing has gained popularity as a premium product offering durability, fire resistance and a high-end aesthetic for homeowners. But with the ever-changing economic landscape this year, many metal contractors may be feeling ...
