Cotney Consulting Group
Explore the premier regional roofing and waterproofing event in the U.S.
By Emma Peterson. The 2025 Western Roofing Expo is happening this September in Vegas and we want to see you there! The Western States Roofing Contractors Association (WSRCA) has been supporting contractors with the most comprehensive and up-to-date information relevant to roofing and waterproofing since the 1970s. Today, they continue ...
The hidden risks of poor roof ventilation: Mold, condensation and structural damage
AAR Expert John Kenney says that proper roof ventilation is not just a technical detail, it's a fundamental part of protecting your building and investment. Roofing systems are designed to protect, insulate and manage moisture, but even the most advanced materials won't perform as intended without one critical component: proper ventilation. ...
This week in roofing history: Tectum’s bold mid-century roof deck innovation
By Cotney Consulting Group. This architectural gem reminds us how materials innovation shaped not just buildings — but bold new visions of the built environment. In the postwar construction boom of the 1950s, few roofing products stood out like Tectum Roof Deck Systems. This brochure features a stunning example of modernist design ...
Social media strategies for metal pros
MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
Q&A – Galvanized gutters
Worried about corrosion in their gutter system, this homeowner reached out for some extra insight. James from Louisiana recently reached out to AskARoofer looking for some expert insight into how a copper gutter would interact with a galvanzed downspount. They asked: My roofer has replaced galvanized gutters at the edge of ...
Building trust with renewable warranties and maintenance
CCS Influencer John Kenney says that a proactive, service-oriented approach sets your business apart and keeps you aligned with your client's long-term goals. For building owners, a roof isn't just an asset; it's a critical investment tied to their property's integrity, safety and long-term operational costs. For contractors, every roofing project ...
Q&A – How does hail impact synthetic slate?
Looking to prep for the storm season, this homeowner had some question about roofing materials and hail. Living in Louisiana, homeowner Michelle has faced their share of storms. When looking at roofing materials, they came to get some advice about hail performance, asking: What impact could you expect from hail on a ...
Roofing considerations for historic homes
AAR Expert John Kenney says roofing an older or historic home is not just a repair; it's a responsibility. Replacing or repairing the roof on an older home with historical significance requires more than standard materials and routine installation. These homes come with character, craftsmanship and architectural integrity that must be ...
Using social media to grow your roofing brand
RCS Influencer John Kenney says that social media is more than a digital billboard; it's a strategic channel for branding, engagement and lead generation. A strong social media presence is no longer optional in today's competitive roofing market. It's essential. Whether you are a residential contractor working in local neighborhoods or ...
Taking your business to new heights with drones
By John Kenney, Cotney Consulting Group. Learn the legal basics of incorporating drone operations into your contracting business. Innovation is the way of the world, and the roofing industry is no exception to that. From new shingle technology to software programs that take estimating and sales to the next level, ...
