By DaVinci Roofscapes.

Get an Earth Day advantage with roofing systems that maximize sunlight.

Would you put solar panels on your roof if almost the entire cost of the project was covered for you? Homeowner Trent N. just made this smart move.

“All in all, the incentives Trent received for installing the solar panels cover around 90% of the project costs,” says Robert Thacker, owner and CEO of Fibonacci Energy, the solar panel company Tamer purchased his system from. “First, he receives Solar Renewable Energy Credits (SRECs) from the state of Illinois in the form of a check within nine months of installation. Then he qualifies for the Investment Tax Credit (ITC) for solar. ComEd also offers Distribution Generation (DG) rebates for solar and battery systems that he qualifies for. And then there’s a check from the utility with nine weeks of Permission to Operate (PTO). There’s also a federal tax rebate."

He went on, "That’s almost the full cost of setting up the solar panel system. Finally, in general, he can be saving between $2,500 to $5,000 in energy fees each year with the solar panels.”

Combining with DaVinci

These impressive numbers, combined with the failing status of Trent’s real cedar shake roof, encouraged the Illinois homeowner to make some drastic changes to his roofing system last year. While he had been thinking about solar panels for several years, a 2023 hailstorm that severely damaged his roof spurred him to take the next steps. One of those steps was contacting DuraShield Roofing & Contracting.

“Replacing the roof with another cedar shake roof did not make sense,” says Anthony Walsh, owner of DuraShield Roofing & Contracting out of Neenah, Wisconsin. “Especially when adding in the solar panels on the southern exposure of the roof. You need something stronger that you can walk on without worry to maintain the solar panels long-term. Our suggestion was definitely the DaVinci composite shake product.”

Made of virgin resin, UV and thermal stabilizers plus a fire retardant, DaVinci products are Class 4 rated for impact resistance. The sustainable tiles can handle hail, severe weather conditions and high winds. They also resist insects, fading, cracking and splitting.

Solar trend rising

“Trent chose the DaVinci Multi-Width Shake in an Aged Cedar color, which looks great on his home,” says Anthony. “We were able to work closely with Fibonacci Energy to form a strong fit of the DaVinci tiles with the solar panels on the roof. While this was our first solar panels project, I can definitely see a trend for this growing in our areas in the future.”

According to Robert, that trend in Illinois is rapidly on the rise, “Quick research shows that solar product usage has increased 288% from 2022 to 2025,” says Thacker. “Illinois is rich with solar incentives and is an ideal marketplace. We think the DaVinci roof on Trent’s home looks amazing...Solar belongs on every DaVinci roof! They go so well together. The future of energy and the future of composite roofing goes hand-in-hand.”

By DaVinci Roofscapes.

Results like these don't just happen overnight; DaVinci products spark life in the stunning Fredrica Marsh Cottages.

Developer Brett Flanagan knows the recipe for success when starting a high-end custom home community. Go with proven quality products. That’s why he personally specified DaVinci Roofscapes atop every one of the 27 luxury homes in the new Frederica Marsh Cottages community in Saint Simons Island, Georgia. 

“I’ve installed DaVinci on over 40 new homes ranging from $2 million to $10 million during the past three to five years,” says Brett, owner of Flanagan Development LLC in Sea Island, Georgia. “The aesthetics, warranty, durability, ease of installation and other features are the reasons we love this composite product so much.” 

Rooftop aesthetic diversity

Prices start at $1.7 million each for homes in the specialty community of Frederica Marsh Cottages. Each house is unique. And all the magnificent homes are adjacent to the prestigious Frederica Golf Course, surrounded by protected wetlands. 

“First impressions are everything, and the roofs on these homes maximize those impressions,” says Brett. “The authentic look of the composite slate and shake help sell these homes.

“Having a varied material palette is important in a new development, especially for a boutique community of 27 luxury homes. However, keeping a cohesive underlying palette of shake and slate provides the architectural and aesthetic appearance that is important to the overall community design and feel.” 

For the entire development, Brett specified DaVinci Multi-Width Shake in Aged Cedar and Mountain colors, DaVinci Select Shake in Chesapeake, Mossy Cedar and Mountain colors and Province Slate in the Castle Gray color. 

“We used mainly earth tones in different DaVinci product lines throughout the community to provide an architectural balance while keeping a primary consistent aesthetic,” says Brett. 

Features to count on

Along with the appearance of the roof selection comes the practicality. Located on the coast of Georgia, Saint Simon’s Island is prone to hurricane weather conditions, searing sun and high humidity.  

“Every feature of the DaVinci roof is a winner,” says Brett. “The Lifetime Limited Material Warranty is undoubtedly the best selling point to potential buyers and custom home clients. It puts them at ease immediately. Follow that by the aesthetics and the low maintenance.  

“People don’t want to worry about their roof — during good times or bad. When the weather’s sunny, they don’t want to worry about fade resistance. And with the DaVinci roof, the guaranteed retention of the color makes such a huge impact architecturally. 

“Then when there’s stormy weather, the Class 4 impact resistancy of the roof really counts. So does the exceptional wind resistance with the weather conditions we get. Both factor into the structural integrity of the home, but play a larger role year over year with insurance carriers for our homeowners and buyers. We’re in a coastal market, so it’s very important to have this level of protection. 

“And finally, the Class A fire protection on the DaVinci roof is valuable for both peace of mind and from an insurance standpoint. I’ve had custom clients rule out a real wood shake roof even though they love them. When I show them a composite DaVinci shake roof, they immediately set their worries aside.” 

Up on the roof

Creating the dream development of Fredrica Marsh Cottages doesn’t happen overnight. Started in 2024, the expansive project is scheduled to be fully complete and sold out in 2027. During the three-year construction process, the experienced team at Stephen Cookson Inc. has been retained to install the roofs on the 27 designer homes. 

“We have a strong working relationship with Flanagan Development,” says Stephen Cookson, owner and founder of Stephen Cookson, Inc. out of Brunswick, Georgia. “Both companies value craftsmanship and long-term performance. Our rapport is built on trust, communication and shared expectations for quality. 

“We work closely with their team during planning and execution to make sure the design intent is carried through properly and that the DaVinci roofing system is installed to manufacturer standards. We have a crew of up to 10 people working on this DaVinci roof installation regularly. These people have the talent and craftsmanship skills to make certain that each composite roof is installed perfectly to accent the home designs. 

“These roofs represent some of our most detailed and technically demanding work. Each DaVinci project requires careful planning and experienced crews, and we treat them as signature installations for our company.” 

The team at Stephen Cookson Inc. has gained a strong level of experience installing DaVinci slate and shake roof systems on homes throughout the coastal Georgia region. Each project has elevated the home’s appearance along with its performance. 

“Many homeowners have seen storm damage to traditional roof materials,” says Stephen. “Now they’re choosing products that offer better performance while still maintaining the elegance of slate or shake. With its 180-mph wind rating, impact resistance and ability to stand up to severe weather, DaVinci fits the needs of homeowners in coastal and hurricane-prone regions.”

Looking to future projects

While the Frederica Marsh Cottages project is in full swing, Flanagan Development also has other “irons in the fire.” 

“We build a lot of homes in Frederica Township,” says Brett. “One we’re specifically excited about is a 5,700-square-foot custom home in a wooded setting. It will receive a full DaVinci Slate roof in Slate Gray. I can’t wait to see that one complete as I know the roof will look outstanding. 

“Basically, we don’t do any projects that don’t have DaVinci specified in some way or another. We have multiple current projects that will receive DaVinci products and more on the way. I’m simply a huge believer in the DaVinci products.” 

And at Stephen Cookson, Inc., demand is also on the rise for DaVinci roofing materials. 

“We have unique custom homes and renovations coming up where homeowners want premium roofs that stand out both visually and structurally,” says Stephen. “People in our area are moving toward DaVinci because they desire roofs that offer a long lifespan, high wind resistance, low maintenance, consistent appearance and a luxury architectural look. We’re proud to deliver those high-quality finished DaVinci roofs.” 

By DaVinci Roofscapes.

NASCAR Champion relies on DaVinci composite roofing.

Who could forget all the strategic racing moves Rusty Wallace has made in his NASCAR career? Turns out the retired 1989 NASCAR Cup Series champion and NASCAR Hall of Famer still has the drive for perfection — especially when it comes to his home.

Most recently Rusty turned his keen attention to the selection of a new roof for his North Carolina home.

“When it was clear that the heavy roofing tiles were leaking and starting to fall off my roof, I knew it was time to get serious about a replacement,” says Rusty. “I watched as roofing tiles up the street were installed on a neighbor’s house. I really liked them. When we looked into them, they turned out to be from DaVinci® Roofscapes...Most people find a roofer and ask what they suggest. I said I want that product, now show it to me!”

Visualizing a new roof

Rusty started out just as any other homeowner would — he contacted the customer service team at DaVinci’s headquarters and asked for samples. From there he connected with DaVinci’s territory sales manager, Bill Landry, to determine what product and color would work best for his lakeside home.

“We started discussing shake versus slate on the house,” says Bill. “Using the DaVinci Visualizer, we could get a photo rendition of what the house would look like with both options and with different color roofing. While their first inclination was to use shake on the roof, the Visualizer helped them quickly change gears and move to a slate profile. Due to the aesthetics and product availability, the DaVinci Inspire® Slate line was selected.

He went on, "From there I constructed several large sample mock-up boards with different colors of the Inspire Slate product. That really helped move the couple away from a brightly colored roof that would have clashed with their multi-colored driveway to a more neutral charcoal black roof color.”

Inspiring slate roof

The lightweight single-width Inspire Slate chosen by Rusty for his home is modeled from natural slate using advanced resins. Backed by a Limited Lifetime Warranty, the quarter-inch thick Inspire® Slate tiles resist mold, algae, fire, pests and impact. They will also not chip or crack.

“Having a roof that’s virtually maintenance free means everything in the world to me,” says Rusty. “I like the composite aspect. It looks exceptionally realistic. Yet I know this will be a worry-free roof for decades to come.”

Impressing a roofer

To bring in a conveyor system to remove the old tiles and then install the new roof, Rusty chose Trinity Roofing & Construction out of Whitakers, North Carolina.

“We’ve been in business for 10 years, but this was the first time we’ve installed Inspire Slate,” according to Chad Williamson with Trinity Roofing & Construction LLC. “My entire team and all the installers were very impressed with this specific composite product compared to other similar products we install regularly."

Chad continued, "We probably reduced our installation time by up to 35%. It was pretty incredible. The Inspire Slate is a very nice-looking product and we plan to highly recommend it to our future customers. Considering the challenges we faced of going from such a high-profile barrel tile to such a low-profile slate-like product, we’re extremely proud of the final results achieved for Rusty and his wife.”

Finish line

Chad isn’t the only one pleased with the final results. According to Rusty, he’d use both the roofer and the composite product again.

“It was great working with Chad and his team,” says Rusty. “True Craft Builders recommended Chad and they were so correct. The Trinity Roofing & Construction team were great to work with and provided us with a roof that looks terrific on our home. I never liked the old roof on this house. Now the house feels ‘right’ with the Inspire Slate roof. It fits the style of house better.

When you’re running all over the country like I do, there really are very few hours to sit back and relax when I’m at home. Now when I’m there I don’t have to worry about the roof anymore. I’m glad those roofing headaches are gone.”

By DaVinci Roofscapes. 

With these homes, we don't need a time machine to visit the past! 

Happy sestercentennial, America! 2026 is the 250th anniversary of the United States, and if you love history, this is a year to celebrate. More importantly, if you love giving historic homes and buildings a new lease on life, there’s an easy way to do so… with composite slate and shake roofing products.

Historical structures

Let’s start with 196-year-old Adelaide of Newton Centre in Newton, Massachusetts. The memory care community started with the renovation of an almost two-century-old historic building. Then, a new DaVinci Single-Width Slate roof in a Slate Gray color was added to replace the mansard roofing. 

Next there’s Rutherfurd Hall in Allamuchy Township, New Jersey. Designed by famed New York architect Whitney Warren (whose company designed Grand Central Terminal in New York City), the massive Tudor-style home was constructed in 1904 for the Rutherfurd family.

To safeguard the building's historical integrity and to better accommodate its future role in the community, the operators of Rutherfurd Hall brought in Michael Calafati Architect, LLC (MCA) in 2014 to create a Preservation Plan. One of the projects involved researching and recommending a new roof for the structure.

“Originally the house had a majestic slate roof," says Michael Calafati, AIA, LEED AP. "Around 1950, the home was sold by the Rutherfurd family to the Sisters of Charity to use as a residence and nursing home for nuns. The slate roof was removed during the first few decades of ownership by the nuns and replaced with an asphalt roof."

Michael went on, "When we took on this project, it was clear that the aging asphalt roof was living on borrowed time and needed immediate attention. We wanted to restore the grandeur of the original home, but we knew the weight of real slate would not work... After doing some research, we discovered the ideal solution in a Single-Width Slate composite roof from DaVinci Roofscapes. We found that the faux slate was the next best option to real slate and truly helps preserve the architectural integrity of the building."

On the home front

Nothing appeals to history lovers quite like older Arts and Crafts style bungalow homes. That’s one reason why Kim Stevens was passionate about restoring her 1914 home in Saratoga Springs, New York. She’d done a lot of research and was ready to propose a composite slate roof to her local Design Review Commission.

The finished historic home in Saratoga Springs has bended custom drip edges, a valley and a traditional half-round ridge cap all in copper. The rounded dormer in the front of the house consists of a flat-laid copper panel fabricated by Burgart’s team. After that, there is also a half-round copper gutter with a copper conductor and a rain chain.

“I simply love my roofer,” says Kim Stevens. “This was a multi-year project. He was terrific every step of the way and I can’t recommend him highly enough. The finished DaVinci Single-Width Slate roof in Castle Gray is beautiful. I think it’s as close as we could get to the quarry slate originally on the house. I did a great deal of research on this project and it all paid off. This house once again has proudly taken its spot as a historical landmark in our community.”

Just shy of 100 years old

When Christine and Gabriel Bridger renovated their 1930s English Cottage, they felt that the roof of this historic home in Evanston, Illinois was due for an upgrade. After weighing their options, they chose DaVinci Multi-Width Slate in Weathered Green for the project.  

“We have a corner lot,” says Christine, author of Company + Cottage website. “Many people recognize our home’s turret, gas light and red door. We wanted to add another level of charm by adding a beautiful slate roof that felt authentic to the English Cottage. The realistic detail of the DaVinci product, plus its lightweight nature, met our needs. It’s an affordable option to real slate and looks charming on the English Cottage. We get tons of compliments every day on our faux slate roof from neighbors and friends.”  

Built more than 90 years ago, the English Cottage exterior boasts brick, stucco and trim. The blend of colors and products adds realism to the home. So, it makes sense to have a spectacular blend of colors — Light and Dark Green, Green Stone, Dark Tan and Dark Stone — for this historic home roof update.  

“We wanted a color for the roof that felt connected to the aged brick and stucco,” says Christine. “Still, we need it to provide a unique stand-alone detail to this charming cottage. The deep tones of the Weathered Green blend to provide an understated punch of color to the house!”  

For more stories on homes re-roofed with modern day composite materials from DaVinci Roofscapes, visit the blog section of the DaVinci Roofscapes website.

By DaVinci Roofscapes.

This dedicated contractor shares the story that led to him and his company winning a DaVinci 2025 Project of the Year Award.

From roof installations to kitchen and bath remodels, Final Touch Construction & Design will tackle the job. Located out of Fontana, California, the company last year was named a DaVinci Masterpiece Contractor 2025 Project of the Year Award Winner for a project in Huntington Harbor where DaVinci Multi-Width Slate tiles were installed to a home along with new solar panels.

Louie Escheverria, superintendent with Final Touch Construction & Design, spearheaded that award-winning project. Homeowner Daniel Levin recounts the commitment Louie had for the project, “There was a point during the rainy season when Louie came out on several nights to personally re-secure the tarps to protect our home. That’s true dedication.”

Learn more below about Louie’s history with the roofing industry and why his company relies on DaVinci products to grow their business.

How did you get started in the roofing business?

I got my start in the roofing business in the summer of 2017 when my father told me I needed to stop being lazy and get to work. I was doing general labor and framing work, and over time I was drawn to roofing because of how technical and detail-oriented it is.

Every roof has its own challenges, and it’s one of the most visible, protective parts of a home. I enjoyed the process of learning each system from the ground up and seeing how much craftsmanship matters. Roofing allows me to combine problem-solving, design and precision in one trade.

What’s the best part of a roofing job for you?

Standing back at the end of a project and seeing how much the new roof transforms the home. You can see the pride in the crew and the excitement from the homeowner when it all comes together. For me personally, I love knowing we created something that’s both beautiful and built to last. It’s that sense of teamwork and craftsmanship that makes it all worth it.

What makes your company recommend DaVinci products over competitive composite roofing products?

DaVinci products have proven themselves in both performance and appearance. They hold themselves to a higher standard like how we do at Final Touch.  They hold up beautifully in harsh conditions and don’t fade, warp or break down the way other synthetic or natural materials sometimes can. The installation process is consistent and reliable, and the finished product always gives homeowners that “wow” factor.

As a company, we’ve come to trust DaVinci because every project we’ve done with their products has turned out strong, elegant and long-lasting — it’s easy to stand behind that kind of quality.

How have DaVinci products helped increase sales for your company?

DaVinci has helped us reach a higher level of clientele — homeowners and designers who want something premium but also dependable. Once customers see and touch the material, it sells itself. The durability, warranty and aesthetics make it an easy recommendation, and it’s helped us build a strong reputation in the higher-end roofing market. We’ve been able to take on more complex and custom projects because of DaVinci.

When selling DaVinci products to a new customer, what are the top three features and benefits that customers react best to?

• Appearance: Homeowners love that DaVinci Slate and Shake look like real natural materials but are consistent in color and thickness, giving the home a polished, high-end finish.
• Durability: The products are impact-resistant, fire-rated and designed to handle extreme weather, which gives customers peace of mind.
• Low Maintenance: Unlike real slate or cedar, DaVinci doesn’t crack, split or require ongoing upkeep — and that’s a huge selling point for long-term value.

What made you think that this particular project would be a winning candidate for the DaVinci Masterpiece Contractor Project of the Year Award?

This project stood out from the start. It was our first time installing DaVinci Slate, and the home itself was something special — a tall, castle-like property right on the water in Huntington Beach. It has complex details, copper gutters and a lot of architectural character that required extra care.

We worked through rainy conditions and challenging heights, and the team went above and beyond to make sure every detail was perfect. I am really proud of how everyone handled it, and the finished roof completely transforms the home. I knew it represented the best of what we do with DaVinci products.

Identify one structure in the United States that you’re really love the chance to re-roof and tell us why.

I’d love the chance to re-roof Hearst Castle in California. It’s an incredible piece of architecture with so much history and design detail. Working on something that iconic, with that level of craftsmanship, would be an honor — it’s the kind of project where you could really combine artistry and technical precision.

If someone gave you $5 million and said you had to give it to a single charity today, which charity would you pick and why?

I’d give it to a veterans’ support organization — something like Wounded Warrior Project®. My family has a lot of respect for the men and women who serve. Helping veterans rebuild their lives after service is something that’s always felt important to me. It’s a cause that makes a real difference for people who’ve given so much.

By DaVinci Roofscapes.

An interview with DaVinci Project of the Year winner Elliot Emann of Washington Roofing and Construction.

If you’d asked Elliot Emann as a teenager what his career would be, he would have pointed straight down the road – literally. Starting at just 15 years old, he was following in his father’s footsteps in heavy highway construction. Life changed though when he got married and had a child. He began feeling like he was seeing more asphalt than he was of his own family.

At the same time, a friend told him he’d be a natural in the roofing business. It took awhile, but he took the leap. Just four years later Elliot and his wife Anne launched Washington Roofing & Construction in Labadie, Missouri. In only two short years, they’ve watched it grow faster than they could ever imagine. From long days paving highways to leading a rapidly expanding company side-by-side with his partner in life and business, Elliot’s journey has been wild, humbling and insanely rewarding.

Elliot, what’s the best part of working in roofing for you?

It’s watching the whole project come to life — seeing weeks of planning, coordinating and problem-solving finally take shape right in front of me. There’s something satisfying about that moment when all the moving pieces lock into place and the roof looks exactly how we envisioned it.

But the real payoff? The customer’s reaction. That first look when they step outside, see the finished product and you can literally watch the relief and excitement hit them. Knowing we delivered not just a roof, but peace of mind — that’s the part that gets me every time.

What makes your company recommend DaVinci® Roofscapes products over competitive composite roofing products?

We recommend DaVinci because it combines the elegance of premium roofing, the strength of advanced composites and a level of reliability that sets it apart in the industry. For homeowners seeking beauty, performance and long-term value, it’s one of the best roofing investments available today.

When selling DaVinci products to a new customer, what are the top features and benefits that impress them the most?

New customers respond most to the beauty, durability and low maintenance — the three pillars that make DaVinci one of the most compelling premium roofing options on the market. Homeowners are immediately drawn to how realistic DaVinci products look. The textures, shadowing and color blends replicate natural slate and cedar so closely that most people can’t tell the difference, even up close.

Customers react strongly to DaVinci’s performance ratings — Class 4 impact resistance, Class A fire rating and high wind ratings. In regions with hail, harsh winters or intense summer heat, these numbers matter. And then, when our customers learn that DaVinci doesn’t split, warp or absorb water — and that color fading is minimal — they quickly understand the long-term savings. Plus, the lifetime limited material warranty reinforces that they’re making a lasting investment.

How have DaVinci products helped increase sales for Washington Roofing and Construction?

DaVinci has helped increase our sales by offering a premium product that boosts project value, strengthens our reputation, generates referrals and satisfies homeowners who want beauty, durability and peace of mind. It's not just a roofing option — it’s a strategic growth driver for our company.

What made you think that the A-frame-style Unnerstall home in Missouri would be a winning candidate for the DaVinci Masterpiece Contractor Project of the Year Award?

We believed this project deserved consideration because it combined architectural complexity, a stunning aesthetic outcome and a perfect alignment between DaVinci’s strengths and the homeowner’s vision — resulting in a roof that is both a technical achievement and a visual showpiece.

Elliot, can you identify one structure in the United States that you’d really love the chance to re-roof and tell us why?

Easy – the White House. Not just because it’s one of the most iconic buildings in the world, but because it represents American craftsmanship, history and pride all in one place.

Imagine being part of the crew responsible for protecting a landmark that’s stood through wars, presidencies, national celebrations and every imaginable storm. The level of detail, precision and coordination required would be unmatched—and I’m all about a challenge that pushes you to operate at your absolute best.

Plus, how many people can say, “Yeah, I installed the roof over the Oval Office” – that’s a bragging right that would never get old

If you absolutely had to change professions tomorrow, what do you think you’d do?

I’d dive into architecture. I’ve always been drawn to the way great buildings blend creativity, engineering and purpose. Roofing gives me an appreciation for the bones of a structure — but architecture lets you shape the entire vision from the ground up.

The idea of sketching out designs, solving structural puzzles and bringing something totally new into the world? That would scratch the same itch I get from watching a roof project come together — just on a much bigger canvas. Architecture feels like the perfect mix of art, science and hands-on creativity… and that’s exactly the kind of challenge I thrive on.

If someone gave you $5 million and said you had to give it to a single charity today, which charity would you pick and why

I’d choose an organization dedicated to helping children, especially those facing tough circumstances they never asked for. Kids are the most vulnerable among us, and the situations they’re born into can shape the rest of their lives.

Whether it’s providing safe housing, access to education, quality healthcare or simply giving them a support system they can rely on, investing in children creates a ripple effect that lasts for generations. Helping a child isn’t just changing one life — it’s changing every chapter that comes after.

For me, there’s nothing more meaningful than giving kids the chance to grow, dream and succeed, no matter where they started.

By DaVinci Roofscapes.

A roofing award 70 years in the making.

For 70 years Burns & Scalo has played a significant role in commercial and residential roofing throughout the Pittsburgh, Pennsylvania area. In 2025 their outstanding work reroofing the historic 1897 brick Administration Building at Mt. Aloysius College in Cresson, Pennsylvania with a DaVinci® Single-Width Slate roof earned them a DaVinci Masterpiece Contractor Project of the Year Award.

The roofing project was such a success for the college, that Burns & Scalo has already been awarded a second project in 2026. This time they’ll replace old roofing on the huge campus Chapel with DaVinci composite slate to match the administration building. Leading the way on both projects is Adam Galis, vice president at Burns & Scalo.

Adam, how did you get started in the roofing business?

Actually, it was when Burns & Scalo recruited me. At the time, I wasn’t actively looking to move into roofing, but the opportunity to work with a company that’s known for its innovation, professionalism and long-term vision really pulled me in. From day one, I was surrounded by people who take a lot of pride in doing things the right way, and that made it easy to dive in and learn quickly. It’s been a great fit, and being here today receiving this Project of the Year Award from DaVinci® Roofscapes really reinforces that I landed in the right place.

What’s the best part of a roofing job for you? 

My favorite part is watching our team execute. Seeing our crews, project managers and partners take a complex job and deliver it at a high level and perform it safely is what makes me proud of the work we do.

When selling DaVinci products to a new customer, what are the top three features and benefits they react to best?

The realistic look, durability and lightweight aspect of the tile compared to natural slate.

What makes your company recommend DaVinci products over competitive composite roofing products? 

The DaVinci Roofscapes product consistently delivers on the things that matter most to our customers and our team. The quality, durability and long-term performance are proven, and the aesthetics are unmatched. DaVinci gives clients the look they want without sacrificing reliability.

How have DaVinci products helped increase sales for your company? 

DaVinci products have had a real impact on our sales because they allow us to offer clients a premium, durable and visually striking option that stands out in the market. The realism of the materials and the variety of styles make it easier for customers to choose our solutions over competitors, particularly in the high-end residential and specialty segments.

What made you think that this particular project at Mt. Aloysius College would be a winning candidate for the DaVinci Masterpiece Contractor Project of the Year Award? 

The design and complexity of the building, along with its historic architecture, was such that the DaVinci slate dramatically elevates the aesthetics of the building. A winning entry is defined as providing “Outstanding Visual Impact” and we think that is exactly what this project has accomplished.

Let’s have some fun. Identify one structure in the United States that you’d really love the chance to re-roof and tell us why. 

If I had the chance to re-roof one structure, it would be The White House. It’s an icon of our country and a building with immense historical and cultural significance.

If you absolutely had to change professions tomorrow, what do you think you’d do? 

This is a really challenging question to answer considering I love what I do and the company I work for. However, if I had to choose, I think owning a craft brewery would be really cool. Or possibly owning a hockey rink, since I’ve played hockey my entire life and still play today along with coaching my sons’ team.

Finally, Adam if someone gave you $5 million and said you had to give it to a single charity today, which charity would you pick and why?

That’s easy. The Make a Wish® organization for children. I think being able to contribute to something that grants wishes and provides incredible experiences for kids with critical illnesses is awesome.

By DaVinci Roofscapes.

Years ago, Trent Lovewell saw potential in the Omaha market. Today, he is taking home a 2025 DaVinci Project of the Year Award for his work in the area.

Trent Lovewell’s been with Weatherguard, Inc., THE ROOFEREES, for 25 years and is passionate about selling. The Nebraska native was originally a college basketball coach. But he got tired of not making money — and he saw great potential in the Omaha marketplace for roofing. He was right.

Now VP of Sales and Operations for one of the most prestigious roofing and siding installers in his market, Trent has been involved in hundreds of DaVinci projects over the years. This includes reroofing the Peter Kiewit Lodge in Nebraska, the winner of a 2025 DaVinci Masterpiece Contractor Project of the Year Award.

What made you think the Peter Kiewit Lodge would be a winning candidate in the DaVinci awards program?

The lodge is set high on a hill and the weather just beats it to death. We knew DaVinci materials could handle those conditions.

It’s an impressively steep structure, since it’s the largest pitched roof state building in Nebraska. Our team needed to do precision work around the dormer windows, the porte-cochere and entryways. And, we had to use a custom green color to preserve the historic character and iconic design of the lodge. Once it was complete, I knew it was a winner.

What makes your company recommend DaVinci products over competitive composite roofing products?

Easy. There are NO recycled materials in DaVinci tiles; just virgin resins. This makes them stronger and more reliable. Plus, the product is not only made in the USA, but right in the Midwest, in Kansas!

About how many DaVinci projects does Weatherguard install each year?

About 60 DaVinci jobs a year. Of those, roughly 20 are due to storm damage that rolls through our area.

That’s a large number of composite roofing projects. What do you find are the key benefits to property owners in using those products?

The DaVinci synthetic products look like real slate and shake, with many color options. Their longevity and durability are impressive. I’ve been around long enough to see how they repeatedly stand up to severe weather. We offer our customers only the best of what’s available in the marketplace.

What single tip would you give another roofer for how to increase their sales using composite products?

That’s easy. Trust the product to sell for you. The outstanding features and benefits, plus the amazing aesthetics of a DaVinci tile will sell itself to a customer. Selling DaVinci products has completely changed our business in ways we would never have imagined.

Tell us one structure in the United States that you’d really like the chance to re-roof.

That would be the Dutton Ranch from the television show Yellowstone.

If you had to change professions tomorrow, what would you like to do?

I’d go back to sports as a broadcaster for college football and basketball games. Or maybe even a talk show host!

By DaVinci Roofscapes.

A free, fun and powerful tool for homeowners.

Whether you’re planning to sell your home or simply want to fall in love with it all over again, curb appeal is key. The exterior of your house is the first thing people notice, and a fresh, attractive look can make a world of difference. However, change can be scary. But what if you could preview exactly how your home will look with new colors and materials before making any alterations? Now you can, thanks to the free Top Down Color™ Visualizer from DaVinci® Roofscapes.

Meet the Top Down Color Visualizer: Your personal design assistant

The Top Down Color Visualizer is a free online tool that lets homeowners experiment with exterior colors and materials in a realistic way. It’s designed for anyone who wants to refresh their home’s look, whether you’re a first-time homeowner or a seasoned property owner looking to bring new life to a cherished house.

How it works: Simple five-step customization

The magic of the Top Down Color Visualizer is its easy, step-by-step process. Here’s how you can use it to reimagine your home’s exterior:

1. Upload a photo: Start by uploading a clear photo of your home, or choose one from the visualizer’s gallery of house styles.
2. Select your roof: Browse DaVinci’s beautiful composite slate and shake roof products and pick the style that suits your taste.
3. Customize the siding: Experiment with siding colors and textures from top brands to see what complements your roof selection.
4. Choose accents: Add color and character to trim, doors and shutters for a truly personalized look.
5. Save and share: When you’re happy with your design, save it and share it with family, friends, or your contractor for feedback and collaboration.

Color choices and flexibility: Endless possibilities

One of the standout features of the Top Down Color Visualizer is its incredible range of options. You can choose from thousands of colors and finishes, including trusted brands like Westlake Royal® Building Products, Sherwin-Williams® and more. This flexibility lets you mix and match until you find the perfect palette that suits your style and home architecture.

Saving and sharing designs: Easy collaboration

Not only can you experiment with your home’s look, but you can also save your favorite designs and share them instantly. This makes it simple to get input from family members or professionals, ensuring everyone is on the same page before any work begins. It’s a great way to collaborate, avoid costly mistakes and feel confident in your choices.

Expert insights: Tips from the pros

Color consultant Kate Smith with Sensational Color says, “Seeing your home’s exterior combinations before making a decision is a game changer. The Top Down Color Visualizer empowers homeowners to explore creative possibilities and make choices they’ll love for years.”

DaVinci’s own Wendy Bruch adds, “Our goal is to make home improvements easier and more enjoyable. With the visualizer, you can try out thousands of combinations, all with just a few clicks.”

Boosting curb appeal and home value

Refreshing your home’s exterior isn’t just about looks — it’s also a smart investment. A well-chosen color scheme and quality materials can dramatically improve curb appeal and increase your property’s value. Impact- and fire-resistant composite roofing from DaVinci, back with a Lifetime Limited Material Warranty, can help. With the Top Down Color Visualizer, you can make confident decisions that pay off, both aesthetically and financially.

Conclusion: Try the Top Down Color Visualizer today

Why settle for guesswork when it comes to your home’s curb appeal? The DaVinci® Top Down Color Visualizer puts the power of design in your hands — free of charge and easy to use. Whether you’re dreaming of a bold new look or subtle upgrades, this tool helps you see what’s possible before you commit. Give it a try today and take the first step toward a home you’ll be proud to show off!

By Emma Peterson. 

The AskARoofer Minisode series is perfect for home and business owners looking for bite-sized insights into their roof.  

For many home and business owners, their roof is a bit of mystery. We all know that we want one above our head, but the details can be a little murky at times. Solving this and demystifying the roofing process is a huge goal of the AskARoofer team, but we’re well aware not everyone has time for a masterclass in roofs. That’s why we created the AskARoofer (AAR) Minisode series! 

This series is designed to be an accessible way for home and building owners to learn more about their roofs! It brings roofing experts on to share key roof knowledge, like what maintenance can save you from costly repairs and what to do to avoid leaks post-storm. The best part? Each episode is ten minutes or shorter so it can easily be the soundtrack to your daily commute, workout or coffee break!  

To give you a sneak peek into the type of content you can expect from our Minisodes, here’s a quick recap of our recent episodes.  

1 – Solar system warranties 

In this Minisode, Kyle Nurminen of Total Roofing Systems and Mark Swift of Solar Energy Systems share key information for homeowners about solar systems. Not only do they discuss the challenges and opportunities that solar present, but they also dive into the specifics of what they should know about warranties related to solar systems.  

2 – Slate roof structure  

We also recently had a Minisode that dove into the details of slate roofing. This is a key topic as slate roofing has many different requirements than other roofing materials. As John Chan, owner of The Durable Slate Company explained, “[Slate definitely has unique structural needs] because it’s a very heavy material. Standard slates, which are a quarter to three-eighths inch, are generally 850 pounds per square (a 10’x10’ area). And there are even denser stones that can be up to 950-1,000 pounds per square.”  

3 – Benefits of roof coatings 

Another recent episode featured Sara Jonas, vice president of marketing at ICP Group, in a discussion about the benefits of roof coatings, both on commercial buildings and residential homes. Sara really summed it up best when she said, “When it comes to benefits of coatings, energy efficiency and comfort of an interior space are really the big ones. But there’s also benefits for a roof’s lifespan because of the restoration aspect.”  

4 – Fire prevention and roofing  

And last but not least, we had a Minisode all about how fire-resistant roofing products are key to protecting your home from the risk of fire. The expert featured on it was Robin Anderson from Westlake Royal Roofing Solutions, who shared insight into what fire-resistant roof solutions look like in action, saying, “In a wildfire situation, the embers are a huge concern. You want to prevent even the smallest ember or the heat transfer from getting into a roofing system to catch things on fire. It’s really a matter of thinking about the whole system.” 

Want to learn more? You can listen to the AskARoofer Minisodes on AskARoofer.com, Apple Podcasts, Spotify, Google Podcasts and any other streaming service you use for podcasts.