Northern Arizona Roof Services and SRS Building Products surprise local elderly couple with a donated roof.

In an effort to give back to the community that continues to support them, Northern Arizona Roof Services recently completed a full roof replacement, at no cost, for a deserving elderly couple facing ongoing health challenges while balancing opposite work schedules.

When the team learned that the homeowners were navigating medical concerns and the stress of maintaining their property on limited time and energy, they knew this was an opportunity to step in and make a meaningful difference.

“This was about more than shingles,” said Onnie Diaz, owner & COO. “It was about lifting a burden and giving them peace of mind.”

Project scope & donated materials

The existing roof consisted of two layers of aging shingles. The NARS team completed a comprehensive tear-off and replacement, including:

• Complete removal of two layers of existing shingles down to the plywood decking, with full debris haul-off
• Inspection of plywood decking and replacement where necessary
• Installation of Ice & Water Shield along perimeter, edges and eaves
• Installation of synthetic underlayment across remaining roof areas
• New white metal drip edge installed around the entire fascia
• Installation of TAMKO Building Products Oxford Gray, generously donated by SRS Building Products
• Sealing of all pipe penetrations
• Thorough job site clean-up
• Provision of all ladders, safety equipment, hoisting, labor and materials required

To ensure lasting confidence, Northern Arizona Roof Services is also providing a 2-Year No Leak Workmanship Warranty.

Community in action

The project was made possible through collaboration with SRS Building Products, whose donation of premium TAMKO Building Products Titan shingles helped transform the home with both durability and curb appeal.

The result? A secure, beautiful new roof and one less worry for a couple who already has enough on their plate.

“At the end of the day, roofing is about protection,” Jennifer George, owner & CEO, shared. “And sometimes the best projects are the ones that protect more than just a home.”

Northern Arizona Roof Services remains committed to supporting homeowners and neighbors across Northern Arizona through dependable, safety-focused roofing services and when possible, through acts of service that truly make a difference.

For more information about Northern Arizona Roof Services, visit www.northernarizonaroofservices.com or call 928-366-3504.

About Arizona Roofing Contractors Association

Northern Arizona Roof Services, LLC mission is to provide quality roof service, repair and maintenance delivered with experienced customer service for the upmost customer experience. Northern Arizona Roof Services is dedicated to employee safety, healthy work environment and satisfied customer relations. Additional information regarding Northern Arizona Roof Services can be found online at www.northernarizonaroofservices.com.

About SRS Building Products, Flagstaff

SRS Building Products, Flagstaff branch, is a trusted resource for professional roofing contractors throughout Northern Arizona. Known for dependable service, quality materials and strong community partnerships, the Flagstaff team supports residential and commercial projects with leading products from top manufacturers. Additional information regarding SRS Building Products, Flagstaff can be found online at SRS Building Products.

By Northern Arizona Roof Services. 

Proper decking replacement requires planning, labor and craftsmanship that ensure long-term performance. 

Homeowners reviewing a roofing estimate often pause when they see a line item for plywood decking and wonder why the price looks higher than what they have seen at a local home improvement store. It is a fair question that roofing professionals hear frequently. 

What many people do not realize is that roof decking replacement is not a simple materials purchase. Plywood decking estimates account for the labor, expertise, equipment, safety precautions and precision required to install decking correctly, so the roof system performs as intended. 

To help homeowners understand everything that goes into the cost, in this article, our team at Northern Arizona Roof Services breaks down exactly what happens in a plywood decking job. 

Step 1: Tearing off the old decking 

Before new plywood ever makes it onto your roof, the old material has to come off — and that’s no small job. 

• Roofers must tear off shingles, underlayment, nails and the existing decking, often in high heat or cold conditions. 
• Every nail, screw and rotted section has to be removed carefully to avoid damaging rafters or trusses underneath. 
• This step takes skill and precision — and it’s messy, heavy and labor-intensive. 

Step 2: Purchasing and transporting the material 

Once the damaged decking is identified, it’s time to replace it. But unlike grabbing a few sheets at a home improvement store, the process looks very different for a roofing company: 

• A team member has to travel to a supplier or lumber yard, sometimes miles away. 
• They load and secure the plywood, then transport it back to the job site. 
• Once there, they unload each sheet manually, often weighing around 50–60 pounds apiece. 

That’s hours of paid labor — before the first nail is ever driven. 

Step 3: Hauling materials onto the roof 

Now comes the real workout! Each sheet of plywood must be carried up ladders or lifted onto the roof safely and efficiently. 

• Roofing isn’t a flat, easy workspace — it’s steep, hot and often windy. 
• Workers use harnesses, ropes and other safety gear to prevent injury. 
• Getting the material where it needs to go takes time, strength and teamwork. 

Step 4: Measuring, cutting and securing the decking 

No two roofs are alike. Each sheet of plywood has to be: 

• Measured and cut precisely to fit irregular angles, ridges and vents. 
• Held in place (usually by two workers) while it’s secured. 
• Nailed or screwed according to building code and manufacturer specifications. 

Add in the cost of fasteners, saw blades, tools, safety equipment and disposal — and you start to see how much is involved beyond the raw material cost. 

The bigger picture: Value beyond the material 

When you purchase plywood at a big-box store, you’re paying for just that — a product. 

When a roofing company installs plywood, you’re paying for a complete professional service that includes: 

• Labor and skilled craftsmanship 
• Transportation, equipment and fuel 
• Safety gear and liability insurance 
• Disposal of old materials 
• Warranty-backed workmanship 

It’s not just plywood — it’s peace of mind that your home is safe, secure and built to last. 

The bottom line 

So, the next time you see the cost of plywood on a roofing estimate or invoice, remember — it’s not just about the wood. It’s about everything it takes to get that wood from the supplier to your roof, installed correctly, safely and to code. 

At Northern Arizona Roof Services, we take pride in being transparent and fair with our pricing because we want our customers to understand the full value behind every line item. When you work with us, you’re not just buying materials — you’re investing in craftsmanship, integrity and protection for your home. 

Original article and photo source: Northern Arizona Roof Services

By Northern Arizona Roof Services. 

Planning ahead can enhance your property’s long-term performance while preventing costly damages in the future. 

As we near the new year, now is the time for property owners to review financial plans and determine areas for investment and improvement. One area you don’t want to neglect is the roof protecting your property and its inhabitants. Here at Northern Arizona Roof Services, we emphasize early action to ensure the longevity and resiliency of your assets. 

Why roofing is a strategic year-end investment 

Your roof does far more than protect your building; it plays a major role in energy performance, insurance rates and property value. Addressing roofing needs before year-end offers several financial and operational advantages: 

• Tax benefits: Many roofing projects qualify for accelerated depreciation or full expensing under Section 179 of the tax code. That means you may be able to deduct up to $2.5 million in roofing improvements made before December 31, 2025. 
• Budget utilization: If you have unused capital funds, allocating them toward preventive maintenance or re-roofing ensures your budget is put to productive use rather than being forfeited. 
• Reduced disruptions: Scheduling roofing work during slower business months helps avoid peak-season interruptions. 
• Enhanced property protection: Arizona’s winters can bring freezing temperatures, snow and ice. Ensuring your roof is sealed, insulated and ready can prevent costly leaks or damage in the coming year. 

Types of year-end roofing projects to consider 

Whether your goal is long-term performance or proactive maintenance, these projects can be excellent capital investments: 

• Roof replacements or restorations – Upgrade aging systems with energy-efficient materials such as TPO, silicone coatings or metal roofing that reduce cooling costs and extend service life. 
• Preventive maintenance & repairs – Address small issues before they become major expenses. End-of-year maintenance can help you start the new year with a roof in top condition. 
• Roof coatings & waterproofing – Silicone and elastomeric coatings can renew older roofs at a fraction of the cost of replacement, while improving reflectivity and energy efficiency. 
• Gutter, heat tape & snow guard installation – Prepare your property for winter weather and prevent damage from ice buildup or poor drainage. 

Plan ahead for a strong start to the new year 

At Northern Arizona Roof Services, we help commercial and residential clients across Flagstaff, North Phoenix and surrounding communities make informed decisions about their roofing investments. Our team can evaluate your current system, provide detailed recommendations and work with your accountant or property manager to align your project with your end-of-year financial goals. 

Let’s secure your investment before December 31 

Now is the time to schedule your inspection or estimate to ensure work can be completed, or at least contracted, before year-end to qualify for potential tax benefits. 

Original article and photo source: Northern Arizona Roof Services

By Northern Arizona Roof Services. 

Why more homeowners are ditching shingles for something stronger, smarter and seriously stylish. 

It’s not just barns and warehouses anymore. From suburban cul-de-sacs to modern mountain retreats, metal roofing is taking over and it’s not just for looks. As extreme weather becomes the norm and homeowners demand more from every dollar spent, metal roofs are making a case that’s hard to ignore. At North Arizona Roof Services, we see it every day: they’re not just roofing solutions, they’re long-term strategy. 

Let’s take a closer look at what’s driving the metal roofing trend. 

💪 Durability that goes the distance 

Metal roofs are built to withstand harsh weather, from monsoon downpours and heavy snow loads to high desert winds. Unlike shingles that may need replacing every 15-20 years, metal roofs can last 40-70 years with minimal maintenance. 

They're also fire-resistant, rot-proof and insect-repellent, making them a smart choice in wildfire-prone areas like Arizona. 

🌞 Energy efficiency & cost savings 

Metal roofing reflects solar radiant heat, helping reduce cooling costs by up to 25% in hot climates. Many systems can be installed with added insulation or coated with reflective finishes, making them an eco-conscious and wallet-friendly option. 

🎨 Aesthetic appeal & versatility 

Today’s metal roofs come in a variety of styles, colors and textures — some mimic slate, wood shakes or tile, while others offer a bold modern look. Whether your home is rustic, traditional or contemporary, there's a metal roof to match. 

🌎 Sustainable & eco-friendly 

Most metal roofing is made from recycled materials and is fully recyclable at the end of its life. It’s a great option for those looking to reduce their environmental footprint while investing in a long-lasting roof. 

🛠️ Low maintenance, high reward 

Forget frequent repairs or missing shingles. With basic maintenance (like clearing debris and checking fasteners), a metal roof continues to perform year after year, even in extreme weather. 

Bottom line: 

If you're looking for a roof that’s durable, energy-efficient, stylish and built to last, metal might just be your perfect match. 

At Northern Arizona Roof Services, we’re proud to install high-quality metal roofs across Flagstaff, North Phoenix and beyond. Want to explore your options? Let’s talk! 

Original article and photo source: Northern Arizona Roof Services

By Northern Arizona Roof Services.  

Your guide to energy-efficient, affordable and safe roofing systems. 

Your roof is more than just the “hat” on your house — it is your home’s first line of defense against the elements. That’s why it is of utmost importance that you consider the type of material that should be utilized to best fit your project needs. Different types of materials offer various appearances, values and benefits. We at Northern Arizona Roof Services created this list of important factors to consider when choosing the roofing materials that are right for you. 

1 - Sustainable systems 

Sustainability has increasingly become an important quality in roofing materials. Look for options that are eco-friendly and contribute to reducing your home's environmental footprint. Sustainable roofing materials can include recycled products; those made with renewable resources or materials that have a lower environmental impact during production. Choosing sustainable options can also contribute to green building certifications and promote overall environmental responsibility. 

2 - Energy efficiency – Cool vs. dark roofs 

Energy efficiency is a crucial factor in roofing materials. Cool roofs, which are typically lighter in color, reflect more sunlight and absorb less heat compared to darker roofs. This can help reduce your home’s cooling costs and improve indoor comfort. Conversely, dark roofs absorb more heat, which can be beneficial in colder climates to help with heating. Evaluate the energy efficiency of roofing materials based on your local climate and energy needs to make the best choice for your home. 

3 - Rust inhibitors 

For metal roofing materials, rust inhibitors are an important feature. These coatings and treatments help protect the metal from corrosion, extending the lifespan and maintaining the appearance of your roof. Rust-resistant materials are particularly valuable in regions with high humidity or salt exposure, where rust and corrosion can be a significant concern. 

4 - Safety & code compliance – Class A fire rating 

Safety and code compliance are critical aspects of roofing materials. A Class A fire rating indicates the highest level of fire resistance, providing significant protection against fire spread. This rating is particularly important in areas prone to wildfires or where building codes require higher fire safety standards. Ensure that the roofing materials you choose meet or exceed local safety codes and regulations for optimal protection. 

5 - Potential utility rebates and tax incentives 

Many energy-efficient and sustainable roofing materials qualify for utility rebates or tax incentives. These financial benefits can help offset the initial cost of installation and make high-performance roofing options more affordable. Check with local utility companies and government programs to find out if there are any incentives available for the roofing materials you are considering. 

By focusing on these benefits, you can choose roofing materials that not only enhance the performance and durability of your roof, but also contribute to energy savings, safety and environmental sustainability. 

Original article and photo source: Northern Arizona Roof Services

By Northern Arizona Roofing Services. 

Learn what the term “bonded” means in roofing and its importance for strong contractor-client relationships. 

When looking for the right contractor for your project, you may look for contractors who are “licensed” and “insured.” A term that may be less familiar but no less important for roofing and construction work is the word “bonded,” so our experts here at Northern Arizona Roofing Services wanted to make sure our clients knew its meaning and value. 

In the construction and roofing world, being bonded is a big deal — especially when it comes to larger or government-funded projects. Simply put, a bond is a financial guarantee that the contractor will fulfill the terms of a contract. It provides peace of mind and protection for property owners, project managers and government entities alike. 

Bonding = Assurance 

A bonded contractor has gone through the process of securing a surety bond from a licensed bond provider. This bond acts as a safety net. If the contractor fails to complete the project, doesn’t meet the specifications of the contract or causes a financial loss due to negligence or misconduct, the bond can be used to compensate the harmed party. 

This is especially critical on government jobs where contractors can't file a lien on public property like they can with residential or commercial buildings. Because of this, bonding is often a requirement for public works and large-scale projects — it offers an alternative method of financial recourse when a lien isn't an option. 

The three parties involved in a bond: 

1. Principal – The contractor (that’s us!) 
2. Obligee – The client or project owner (possibly you!) 
3. Surety – The bonding company (the one backing our promise) 

If the contractor fails to deliver on the contract, the obligee can make a claim on the bond to recover financial damages. The surety will then investigate and, if valid, compensate the obligee. The contractor is then obligated to repay the surety. 

Why does this matter to you? 

When you hire a bonded contractor, you’re working with a professional who has been vetted by a third-party surety and has financial accountability built into their business model. It shows that the contractor is trustworthy, financially stable and committed to doing the job right. 

At Northern Arizona Roof Services, we’re proud to be licensed, bonded and insured — giving our clients peace of mind whether we’re working on a residential roof in Flagstaff or a public project in North Phoenix. 

Bonding isn’t just a technicality, it’s a commitment to integrity, reliability and protection for everyone involved in the project. 

Original article source: Northern Arizona Roofing Services

By Emma Peterson. 

Get advice from contractors in the field with these 10-minute episodes! 

Here at AskARoofer, we know that life moves fast! That’s why we created the AskARoofer (AAR) Minisode series. Released twice a month, this podcast connects home and building owners like you to information about roofs in digestible 10-minute or less episodes. These valuable insights and tips come to you directly from trusted members of our RoofersCoffeeShop® R-club program who are working on roofs day-in and day-out.  

Recently, we hosted Wendy Marvin from Matrix Roofing and Lee Lipiniski from Levello Construction for a conversation about preparing your home for seasonal weather changes. Wendy explained, “Wildfires hit us hard last year. One of the big things we talk about is WUI (Wildfire Urban Interface) areas. This last year we saw that area get expanded, so new areas got designated, we saw a big uprise in conversation about how to protect your home.” Lee also saw this increased interest in proactive protection as Colorado recently saw the most hail and rain they’ve experienced in the last four years. 

We also got the chance to talk with John Kenney from Cotney Consulting Group about asbestos testing in older homes and buildings. This is something that is primarily a concern for any structure built before the 1980s. In this episode, John shares everything from what asbestos is to where you should be watching out for it in your home – all in under 10 minutes! 

There was also an episode recently that explored the advanced technology of Tesla Solar Roofs with Mohammed Abdalla, a solar energy expert from Good Faith Energy. He shared some advice and thoughts on the advantages, installation process and long-term benefits of integrating solar energy directly into your roof.  

And, last but not least, Jennifer George with Northern Arizona Roof Services stopped by for an episode about working with purpose-driven roofers who give back to their communities. She put it succinctly, “It’s not just about the work we do day-to-day, it’s about contributing to something bigger than ourselves.” 

Want to listen to the full episodes? Check out the AskARoofer Minisodes on AskARoofer, Apple Podcasts, Spotify, Google Podcasts and any other streaming service you use for podcasts.

By Emma Peterson.

Learn how contractors like Northern Arizona Roof Services go beyond their daily work to give back to their communities.

In a new episode of the AskARoofer Podcast, Lauren White got the chance to talk to Jennifer George, the owner and president of Northern Arizona Roof Services. Jennifer has been a part of the roofing industry for over four decades. In that time, she worked for big-name roofing organizations like the Arizona Roofing Contractors Association (ARCA) for 10 years, before starting her own business with her partner Ani Diaz.  

Today, Jennifer and Ani’s contracting business is known for providing quality roof service, repair and maintenance along with building strong relationships with their clients. They have built those long-lasting relationships by showing up for their clients both on the roof with a “No Leaks” guarantee and off the roof with their community outreach. Jennifer explained, “Giving back to the community has always been at the heart of who we are as individuals and also as a company. From the very beginning, we recognized that our business isn't just about roofing, it's about people in the communities that we serve. Whether there's opportunity, support, sense of belonging, it just feels right to give back.”

Jennifer and her team at Nothern Arizona Roof Services have supported their community in a variety of ways, from volunteering and donating resources to supporting initiatives and introducing students to career opportunities. Jennifer shared a few stories that have stood out to her over the years, saying, “We actively participate in local donation drives, sponsor community events and partner with organizations to create a positive impact. For example, members of our team volunteer at the Flagstaff Family Food Bank. We've donated in-kind raffle items for various charitable events, offered roof repairs with Northern Arizona Alzheimer and Dementia Alliance for elderly patients in their programs and we strongly support the Camp Rudy Arena Association and the events hosted there.”

Not only does this charitable work align with Northern Arizona Roof Services’ core values of supporting their community, but it is also a great way for them to build real, strong relationships with their client-base. Jennifer elaborated, “Being active in the community also allows us to build genuine relationships. When you're consistently involved in meaningful ways, people feel confident working with you. And you're part of the conversations in the growth of the area, and that visibility reinforces that people can reach out to us and know we're going to be there for them. It's an authentic commitment to doing what's right and that your actions align with your values.”

Read the transcript or Listen to the entire episode for more about Northern Arizona Roof Services and how they care for their clients on and off the roof.

Editor's note: The following is the transcript of a live interview with Jennifer George with Northern Arizona Roof Services. You can read the interview below or listen to the podcast.

Intro: Welcome to the Ask a Roofer podcast, where all your roofing questions find their answers. Your hosts, Megan Ellsworth and Lauren White, peel back the layers of the roofing world to reveal the knowledge, tips and FAQs you've been curious about. From shingles to skylights, metal to asphalt, we're here to demystify the system above your head. So get ready to ask, learn and explore the fascinating world of roofing one question at a time on the Ask a Roofer podcast.

Lauren White: Hello everyone. I am Lauren White with Ask a Roofer, and I am joined today on our podcast with Jennifer George from the Northern Arizona Roof Services to talk about Roofing With a Purpose. Jennifer, so good to see you. How are you doing?

Jennifer George: Oh, I'm super excited.

Lauren White: Yeah. We're happy to have you here. So why don't you just start us off and tell us who you are and what you do at Northern Arizona Roof Services.

Jennifer George: Sure. I am owner and president of Northern Arizona Roof Services. We have been in the roofing industry. My partner, Ani Diaz and I, for over 45 years. I actually was the former executive director for the Arizona Roofing Contractors Association. I was with that organization for 10 years with the last three being executive director. And then a couple years ago we decided to branch out, start our own roofing company up in Flagstaff, Arizona and that's where we're at.

Lauren White: Amazing. And so today we're talking about giving back to our communities, which the roofing industry, for people who aren't familiar, there's so much giveback efforts, so many that people do year-round. So I'm really excited to talk about this and what you're doing. So can you tell us what inspired your company to start giving back to the community and how does that align with your core values?

Jennifer George: Giving back to the community has always been at the heart of who we are as individuals and also as a company. From the very beginning, we recognized that our business isn't just about roofing, it's about people in the communities that we serve. Whether there's opportunity, support, sense of belonging, it just feels right for us to give back. So whether we're volunteering, donating resources or supporting initiatives, it's not just about giving for us. We see it as an investment.

Lauren White: That's great. Yeah. Definitely. Investing in the community around you and yourselves in terms of that giving back and it feels good to give back to your community who gives so much to you.

Jennifer George: It does. For sure.

Lauren White: Absolutely. So what are some of the initiatives or community programs that your company participates in and how do you go about choosing which causes to support around you?

Jennifer George: That's a great question. Our company is deeply committed to supporting the community through a variety of initiatives and programs. We actively participate in local donation drives, sponsor community events and partner with organizations to create a positive impact. For example, members of our team volunteer at the Flagstaff Family Food Bank. We've donated in-kind raffle items for various charitable events, offered roof repairs with Northern Arizona Alzheimer and Dementia Alliance for elderly patients in their programs and we strongly support the Camp Rudy Arena Association and the events hosted there. When it comes to choosing causes to support, it really comes down to a variety of factors. From what we are passionate about and want to support or it could be the amount of exposure for the investment, to helping our community during challenging times or for long-term growth.

I'll give you an example. We looked at a roof in Williams and the homeowner is part of the Kiwanis Club. He was on a committee to host a car show. It was a simple question I asked. "Do you need a sponsor and raffle item?" His response was, "Yes, we could use a raffle item," which gave me the go-ahead to do some shopping. I found a large Blackstone griddle with a lid on sale for less than 200. Sold. And best of all, I was able to have it shipped directly to him. So for $200, a question asked and push of the button, we received recognition within the club and the community leading up to the event, the day of the event, made a raffle winner very happy, supported a great organization and allowed them to generate additional funds for their causes. By working with individuals, companies or organizations, we believe we can create a lasting positive impact on the lives of those around us.

Lauren White: Amazing. What a cool story. So in what ways do you think community engagement contributes to your company's reputation for trustworthiness and reliability?

Jennifer George: So having spent many years in the nonprofit sector, I have found that community engagement plays a huge role in shaping a company's reputation for being trustworthy and reliable. When we show up in the communities we serve, it demonstrates that we're not just here to do business, we're here to make a difference and that we are invested. Being active in the community also allows us to build genuine relationships and it's about relationships. When you're consistently involved in meaningful ways, it builds trust. People feel confident working with you. And when you're engaged in the community, you're visible. You're part of the conversations in the growth of the area, and that visibility reinforces reliability that people know they can reach out to us and that we're going to be there for them. It's an authentic commitment to doing what's right and that your actions align with your values. It's not something you can fake.

Lauren White: Totally. I think that's an important thing to remember, right? The more that your name's out there, the more people are going to be like, "Oh, who are they? What are they doing? They're so involved. Let's get to know them and let's use them for our next roof." Or whatever their need might be. Yeah.

Jennifer George: Absolutely. Right. Or if you're involved in things that they're passionate about too, it just aligns with your customers and we really want to work with people who want to work with us.

Lauren White: Yeah, absolutely. And just like-mindedness, right? Those things that you're passionate about, you have something to talk about and you have that shared interest and then it just kind of develops from there, which I think is really great.

Jennifer George: Exactly. Exactly.

Lauren White: And so have you noticed any connection between your charitable efforts and getting your name out there and increased trust or loyalty from your customers?

Jennifer George: Absolutely. We've noticed a strong connection between our charitable efforts and the trust and loyalty of our customers and the communities. We've earned new customers and projects through the connections by actively participating in organizational events, whether it's through financial contributions, in-kind support or simply showing up for meetings and events, our involvement has helped us to build not just a loyal customer base, but meaningful friendships as well. Then they become ambassadors for our brand and refer us to family and friends. It's a virtuous cycle. When we give back, it builds trust and loyalty and that trust enables us to keep growing and giving even more.

Lauren White: Yeah. Definitely. And so on the other side of things, so not necessarily the customers, but your company culture, how has this community involvement impacted your team's morale and overall company culture?

Jennifer George: Oh gosh. Our involvement has been a tremendous impact on our team's morale and company culture. When we come together to support a cause or participate in local events, it fosters a sense of purpose. It's not just about the work we do day to day, it's about contributing to something bigger than ourselves.

Lauren White: Gives us a sense of purpose. And we're doing that here at the coffee shops too. We're finding ways to get involved with our local communities and doing what we can to feel that connection.

Jennifer George: And it's really fun. I enjoy it. Getting out, being social. It helps you put your thumb on the heartbeat of what's going on within the communities. You learn what somebody's building, what someone's doing and yeah, it's just a great pulse.

Lauren White: Yeah. Well, and you never know who you're going to meet too or you ask that one question and it just leads to more and more things and here's a donation or how can we help.

Jennifer George: Well, and friendships. We have many clients now that are friends. We see them out and about. It's hugs and how are you doing? And how are the kids? And it definitely develops and foster amazing friendships and relationships.

Lauren White: Yeah. Which is so cool. I think that's what's also unique about the roofing industry, is that everyone is so connected and so willing to bring others in too, of like, "Hey, have you met so-and-so? Here's my new friend." And just grow that network. Which is fun. It's fun for me to be a part of that over my time in the industry too. So how have your past philanthropic efforts with the company shaped your approach to your community involvement today?

Jennifer George: We're a fairly new company, and I'm actually going to speak about my time with the Arizona Roofing Contractors Association. That time when I was with the organization was instrumental in shaping my approach to involvement in the roofing industry. Through ARCA, I had the opportunity to collaborate on initiatives that supported members, workforce development and charitable projects that directly impacted individuals, animals and families in need. It reinforced that idea that giving back isn't just about donations, it's about the industry and community involvement. One of my biggest takeaways from my experience was seeing the power of collective action. When businesses ...
Try that again. When businesses, industry leaders and community organizations come together, we can make a far greater impact than we ever could alone. That mindset continues to guide Northern Arizona Roof Services today. We focus on meaningful engagement, whether it's supporting local nonprofits, participating in the community events or using our expertise to help those in need. The relationships I built and the lessons I learned while in the nonprofit sector and through ARCA gave me a deeper appreciation for the role businesses can play in strengthening their communities. Now we take a proactive approach, always looking for ways to contribute.

Let me try that again. Now we take a proactive approach, always looking for ways to contribute, whether it's providing roofing support for charitable projects or simply showing up and being part of the conversation. It's about being a responsible business, but more importantly, it's about being involved in supporting the communities that support us.

Lauren White: Yeah. I know we've been talking about this this whole podcast, but there's just so much that people want to give back in the roofing industry and we love to highlight that. We call it caught doing good. We have a whole article section of all of these good deeds and charitable acts that various companies and individuals in the roofing industry are doing, whether that's people impacted by the LA fires or hurricanes or even just organizing some canned food drive or a clothing drive or something like that. And it's always so special to highlight those.

Jennifer George: Well, and you can think outside the box. We actually are currently roofing a women's shelter and just going to the manufacturer and explaining what we're doing, who it's for, then they gave us a credit that then went to our supplier, which then helped us cut down the cost a little bit for the estimate and the invoice. So you really can think outside the box and help in so many different ways that it doesn't have to come necessarily out of your pocket and it doesn't have to be something that's huge and big that everybody knows about. It could just be supporting an organization by being able to provide a better price by going to your manufacturer and distributor and asking for help on it.

Lauren White: Right. Exactly. All it takes is asking that one question.

Jennifer George: One question. That's how it is is one question, because it's an automatic no if you don't.

Lauren White: Right. Exactly. Exactly. Yeah. You won't know until you try.

Jennifer George: Exactly. Yep.

Lauren White: Yeah. Some of those things, you're not communicating with all of your customers, it's just something that you do. But for some of the charitable efforts that you are communicating, how are you getting the word out to your customers and do you get feedback from them? What does that look like?

Jennifer George: We believe in keeping our customers informed about our charitable efforts in a way that feels authentic and community focused. We share our involvement through social media. It is posted on our website and through conversations we have with our customers. We highlight these initiatives, not just to showcase what we're doing, but to inspire others to get involved as well. The feedback we've received has been overwhelmingly positive. Customers appreciate knowing that they're supporting a business that genuinely cares. We've also found that sharing our philanthropic work builds stronger relationships. It creates a deeper connection beyond just the business transaction.

More importantly, these efforts help reinforce our company's values. When customers see that we're actively involved, it strengthens their trust in us. They know we're not there just to provide a service, but to be a positive force in the community. And that trust is invaluable. It's what turns customers into repeat customers, which then turns into referrals as well as become friends.

Lauren White: You sound involved. How do you balance the demands of not only running a roofing business with the time and resources required for this community involvement and outreach?

Jennifer George: Balancing the demands of running a roofing business with community involvement is something we prioritize because we see it as an essential part of who we are as a company. The key is to integrating community engagement into our business, rather than seeing it as something separate. We approach it by being intentional with our time and resources. We plan ahead and look for opportunities where our skills or expertise or even our dollars can make the most impact by incorporating community involvement into our company culture. It doesn't feel like an extra task. It's just part of how we operate. It also comes down to having a great team, and we do have a great team here at Northern Arizona Roof Services. Everyone understands the importance of giving back, plus being involved in the community doesn't just benefit those we're helping, it strengthens our team and builds relationships. At the end of the day, running a business isn't just about the bottom line. It's about serving our customers while also investing in the community.

Lauren White: Right. Absolutely. The customers that you currently have and the potential future customers who are looking at what you're doing and seeing your involvement.

Jennifer George: In addition, I think it makes us approachable. I do have people that come to us that know that we're involved, that will ask if we would like to be involved in an event that they're doing. Just last week I had somebody who refers quite a bit to us ask if we wanted to participate in an Easter egg hunt at a local park coming up in April. And absolutely we want to do that. It's fun for us to be out there talking with the community members, watching the kids, helping sponsor. So I truly think it makes us approachable.

Lauren White: Yeah. Absolutely. For sure. And so for homeowners listening, in your opinion, why do you believe it's important for homeowners to consider maybe a contractor's community engagement when choosing a professional to work with?

Jennifer George: I think it speaks volumes about their values, integrity and commitment, not just to their business, but to the people they serve. When homeowners choose a roofing professional, they're not just hiring someone to complete a job, they're trusting them with their home and one of the most valuable assets. A contractor who's actively involved in their community is reliable, accountable and invested in building long-term relationships rather than just completing the transaction. We believe when a business is consistently involved in giving back, it demonstrates that they're not just there to profit from the community, they're committed to being a part of it. And that kind of dedication translate into how they approach their work, their customers relationships and their overall business ethics. So when homeowners are looking for a roofing professional, I encourage them to consider not just the quality of work, but the character of the company behind it.

Lauren White: Last question. In addition to your upcoming Easter egg hunt, are there any other give back efforts that you're currently working on or looking forward to this year?

Jennifer George: We do have a few things coming up. I do serve on the board for the Northern Arizona Alzheimer and Dementia Alliance, and we will be hosting a walk, which we have participated in before as a roofing company and we're also going to be hosting a golf tournament. In addition, we participate in what's called the Adopt a Grandparent and that happens around Christmastime. That's also an annual event. And then I often look for whether it is car shows, golf tournaments, anything we can do to help support organizations that do provide services.

Lauren White: That's awesome. Very fun. So lots to look forward to this year.

Jennifer George: Yeah. Absolutely.

Lauren White: Yeah. Well, very good. Well, this has been so wonderful talking to you about all of the give back efforts that you're involved in and what it means to give back in the roofing industry. So another great episode of the Ask a Roofer podcast. This will be available on the website, and you can find out more information about Northern Arizona Roof Services on askaroofer.com. Jennifer, it was so lovely chatting with you and I hope that we can do it again soon.

Jennifer George: Thank you. Yeah, absolutely. I've enjoyed it. And if anyone ever has questions, they're welcome to contact me. I'm happy to help and dive into more detail about supporting communities.

Lauren White: Yeah, absolutely. And asking that one question.

Jennifer George: Asking that one question. That's all it takes.

Lauren White: Yes, absolutely. Well, thank you again and we will catch you next time.

Jennifer George: Okay. Thank you, Lauren.

Outro: If your roof needs answers, subscribe now to the Ask a Roofer podcast. We've got your questions covered, one episode at a time. Go to askaroofer.com to submit your questions and learn more. Stay tuned and keep those questions coming.

By Northern Arizona Roof Services.

What you don't know about roofing could cost you — in more ways than one.

Your roof is more than just a shield against the elements — it's one of the most important investments you'll make in your home. Yet too often, homeowners rush into roofing projects with little understanding of what truly drives longevity, value and performance. From rising material costs to extreme weather events, cutting corners on your roof can lead to expensive regrets. Northern Arizona Roof Services believes that before you commit to that next big project, it’s worth asking: are you choosing a roof that will actually last?

1 – Invest in quality

Quality roofing materials and workmanship are crucial for ensuring the longevity and effectiveness of your roof. Investing in high-quality materials may involve a higher upfront cost but will pay off in terms of durability, reduced maintenance and fewer repairs over time. Quality roofing also enhances the aesthetic appeal and value of your property.

2 – Consider durability, energy savings and property value

When choosing roofing materials, consider their durability, energy efficiency and impact on property value. Durable materials can withstand harsh weather conditions and reduce the need for frequent repairs. Energy-efficient options can help lower your utility bills by improving insulation and reducing heat loss. Additionally, a well-chosen roof can boost your home’s market value.

3 – Ask questions

Don’t hesitate to ask detailed questions about the roofing materials, installation process and potential issues. Understanding the specifics of your roofing project will help you make informed decisions and ensure that you get the best results. A reliable contractor should be willing to provide clear and comprehensive answers.

4 – Make informed decisions

Do your research on different roofing materials and techniques. Compare options based on their pros and cons and how they align with your needs and budget. Making informed decisions ensures that you choose the right materials and methods for your specific situation.

5 – Plan for the long term

Balance the initial cost of roofing materials and installation with their expected longevity and maintenance needs. While it may be tempting to choose the cheapest option, investing in higher-quality materials that offer better longevity can save you money and hassle in the long run. Consider the total cost of ownership, including maintenance and repair costs, when planning your roofing project.

6 – Build strong partnerships

Establishing a good relationship with a reliable roofing company can lead to better service and support throughout your project and beyond. Choose contractors who are experienced, reputable and committed to delivering quality workmanship. A strong partnership ensures that you have a trusted professional to turn to for future maintenance or repairs.

By focusing on these key areas, you can ensure that your roofing project delivers lasting value and protection for your home. If you need expert advice or assistance with your roofing project, feel free to reach out to us. We’re here to help you make the best choices for your roofing needs.

Original article and photo source: Northern Arizona Roof Services