How to Generate More Sales as a Professional Roofer

How to Generate More Sales as a Professional Roofer

Are you a professional roofer who’s looking to generate more sales? Like most businesses, you’ll need a consistent stream of customers to succeed. Thankfully, there are several different ways to promote your roofing business, some of which we’re going to discuss.

Offer a Referral Program

Setting up a referral program is another effective way for roofing companies and contractors to generate more sales. If a customer receives some type of incentive for referring your roofing services, he or she will feel more inclined to do so.  

The satellite TV provider DirectTV has a referral program in place, rewarding customers $100 for every new customer they bring. Professional roofers can follow a similar approach, rewarding existing customers with cash, gift certificates, products, etc. for sending new customers their way. Just remember to follow through with your referral program, rewarding the promised cash or item to the appropriate customer.

Get on Social Media

Many roofers overlook social media, believing it offers no real value to their business. But you have to realize that 3 in 4 U.S. adults use social media; therefore, it’s safe to assume your target audience is using it as well. Thanks to social media networks like Facebook and Twitter, you can easily build your roofing company’s brand while engaging directly with prospective customers.

Don’t just pitch your roofing services using your Facebook profile. Instead, create a Facebook Page specifically for your company. Users can ‘like’ Facebook Pages, which is invaluable in generating prospective customers’ trust.

Here are some other tips to maximize your visibility on Facebook:

  • Publish 1-2 pieces of content per day (don’t let your Page grow stagnant).
  • Complete your profile, including your business’s name, address, phone number, history and other information.
  • Include a call-to-action button on your Facebook Page by clicking the “Add Button” link. From here, you can choose from several different CTAs, including a “Call Now” button that’s particularly effective for local businesses such as roofing companies.
  • Engage with your followers by asking questions and responding directly to their comments and inquiries.
  • Upload before-and-after photos of roofing jobs.

Paid Search Marketing

In the past, homeowners would look in the phone book to find the name and phone number of a roofing company to repair their damaged roof. While phone books aren’t obsolete — not yet, at least — most homeowners today use the Internet for this purpose instead. It’s faster and more convenient to Google “roof repair company” as opposed to skimming through pages in a phone book.

Roofers can capitalize on this trend by promoting their services on search engines like Google, Bing and Yahoo. Google has a paid advertising service called AdWords that allows small business owners, including roofers, to promote their products and services along with their “organic” search listings. AdWords is a pay-per-click (PPC) advertising network, meaning you pay a small amount each time someone clicks your ad. If no one clicks your ad, you don’t pay. But given that Google processes some 100 billion searches each month, traffic shouldn’t be a problem.

Best of all, you can target specific keywords and specific regions with your AdWords ads. If you only provide roofing services for customers in Ohio, you can set up your ads so only users in Ohio see them, with target keywords like “roofing company,” “roof repair,” “residential roofing services,” “roof hail damage repair,” etc.

Furthermore, you can employ a local digital marketing agency to help with the heavy lifting as far as you rmarketing and advertising is concerned. Whether you’re starting from scratch or improving your existing marketing efforts, a digital marketing agency can help you get more out of the internet. Setup a website, drive leads, utilize social media – these are just a few of the solutions a good digital marketer can use to ensure your business is always at the forefront and ready to engage customers.

Go Lead Hunting After Severe Weather

This probably sounds like common sense to most seasoned roofers, but it’s still worth mentioning that homeowners and business owners are more likely to buy roofing services after severe weather. Hurricanes, tornadoes and hail storms cause millions of dollars worth in property damage each year. After the storm has passed, go around the affected area to see if any homes or businesses sustained roof damage. You can then leave your business card behind, asking the homeowner or business owner to contact you for a quote on the repair.

 

About the Author

Tim Sistrunk writes for Newman Roofing, a Columbus roofing contractor serving the residential roof repair and replacement needs of Central Ohio homeowners and real estate professionals since 1992. Tim also writes for Magnus Construction, another Central, Ohio roofing contractor specializing in commercial roofing solutions for over 10 years.

About author

Tim
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Tim Sistrunk writes for Holony Media, a digital marketing agency specializing in website design, SEO, and online marketing for contractors and service providers, including roofing and home and improvement companies. Learn more at http://www.holony.com.

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11 Comments

  1. MRN Contracting
    August 18, 18:43 Reply
    Great post for companies prospecting new leads. Social Media is very resourceful.
  2. Don
    August 19, 22:17 Reply
    Thanks for the informative post. I agree with much of what you wrote here. Additionally, make sure to have clear, bright call to actions on your website to help your conversion rate. This way, web visitors will know exactly what to do once they reach your site. It's also great to have a web form on your site that goes directly to your business email address so you can follow up with the leads who are not yet ready to call you. Feel free to check out our site for a good example of this: http://www.walnutcreekroofingexperts.com - thanks again!
  3. Steve
    August 25, 05:34 Reply
    These are some really great ideas. I've been in the roofing business for years and most of my business has come through referrals, but the internet has taken over and I've learned the value of having a solid web presence for my business. Thanks for the information.
  4. Sagar
    September 15, 00:59 Reply
    Hi Tim, that's a great article. It helps a business owner to increase their business sales. I would like to add one more point, along with paid marketing it's also important to work on organic SEO. My website(http://www.metrorooftiles.com.au ) was ranking on page 9 but after on-off page optimisation, now it's listing on page 5. I seriously recommend working on organic search.
  5. Jeff Cardenas
    September 26, 06:30 Reply
    Hi, Thanks for the informative post. I agree with much of what you wrote here. That’s a great article. It helps a business owner to increase their business sales. These are some really great ideas. I would like to add one more point, I’ve been in the roofing business for years and most of my business has come through referrals, but the internet has taken over and I've learned the value of having a solid web presence for my business. Additionally, make sure to have clear, bright call to actions on your website to help your conversion rate. This way, web visitors will know exactly what to do once they reach your site. It's also great to have a web form on your site that goes directly to your business email address so you can follow up with the leads that are not yet ready to call you. Feel free to check out our site for a good example of this: http://www.appliedroofingservices.com/about-us/ thanks again!
  6. Roofer
    October 03, 16:26 Reply
    These are some great tips. We do particular well with paid search campaigns. You just have to manage them daily and delete all the dud keywords, otherwise you're going to lose your shirt. Great article!
  7. Tim
    October 26, 17:24 Reply
    These are all great points, thanks for adding! I wrote an article on social media best practices and just posted it. You can find it here -http://www.askaroofer.com/12-social-media-strategy-tips-best-practices-for-roofing-contractors
  8. Aaron
    October 30, 21:18 Reply
    Thanks for this post! The severe weather tip is genius - I hadn't thought of that. Been dabbling in social media and PPC lately and it has made a little difference, but I'm definitely going to try out that last tip next time a storm hits!
  9. Eric Ainsworth
    January 19, 18:36 Reply
    One thing that a roofer can also consider doing is teaming up with other small business that doesn't offer roofing construction to cross-sell your products. A referral goes a long way when landing a new client. I think a natural pairing would be to team up with an interior house painter. A painter will likely see water spots on ceilings resulting from a leaky roof. Or if roofer just repaired a leaky roof, the roofer could recommend the trusted house painter. It has become easier than ever with social media to make connections with local business owners to cross-sell products.
  10. Stevie
    March 04, 23:42 Reply
    Great article, I couldn't agree with you more about getting on social media, it really is the way of the future.
  11. David Mckeage
    May 18, 04:28 Reply
    Thanks, These are some really great ideas Kepp sharing and posting new articles . <a href="http://rooferselite.com/" rel="nofollow"></a>

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