The average homeowner is unable to tell the difference between any two roofing companies. That is why if you really want to stand out in the roofing industry, you have to make sure that you’re different – that you offer more than your competitors do, and that you do so in a way that creates more satisfied customers.
If you want to make sure that you are a roofing company that is truly going to make an impact in the local community, it starts with making sure you provide a better customer experience than your competitors. The following are several ways that you can stand out from your competition, all without spending any additional money.
Common Issues Consumers Have with Roofers
1.) Untrained Customer Service
It all starts with making sure that each and every person that works for your company is trained in providing outstanding customer service. They should be taught how to be friendly with customers, how to make sure they are polite and courteous even during their work, and how to make sure that the quality of their service is memorable.
2.) Showing Late (or Not At All)
You would be surprised how many roofers do not show up on time – if they show up at all. Stick to a strict schedule with open communication if there are any delays, and make sure you are consistently organized so that you never miss your appointments.
3.) Shady Pricing and Pressure to Pay
Yes, roofers need to make a profit too. But that doesn’t mean they need to engage in high pressure sales, secretive charges, padded numbers, and more, all to make an easy dollar. Roofers that are open, honest, and careful with their quotes will make more sales, experience more repeat business, and have their services recommended to others.
4.) Little to No Communication
Roofing is often a major expense. For customers, that means a lot of stress, as they worry about whether it will get done, when it will get done, how much it will cost, and more. Communicating with the customer openly and honestly decreases those fears and improves service.
5.) Lack of Oversight/Inspection
Finally, many roofing companies have technicians finish a job and move on. The companies that take the time to make sure the job was done correctly, by giving it a thorough inspection from a trained professional before showing it to the customer and finishing the project are the ones that make a true impact.
Be the Better Roofer
The secret to becoming a truly trusted, respected, and valued roofing company is to be one that looks at roofing from the customer’s perspective, not from the perspective of a profit. Those are the companies that are going to stand out in the market, and the companies that offer the most to the consumer.
About the Author: